cricut joy pens
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.10–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Review moat
Okay2,289.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 41K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
15
Top-5 brand share
99%
Open market
0%
- Cricut59%
- REALIKE13%
- Welebar11%
- XINART9%
- CRAVERLAND6%
- DESMOR1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy Dual-Sided Markers Ultimate Set (22 ct) - 1.0mm Marker Tip + 0.4mm Fine Point Pen Tip - For use with Joy & Joy Xtra Machines
Cricut$30.434.7★259 rev
Cricut Joy Fine Point Pen Set 0.4 mm (8 ct)
Cricut$7.304.8★19,071 rev
Xinart Pens for Cricut Joy Marker Pens Set 36pcs Fine Point Pen Writing Drawing Pens Compatible with Cricut Joy Machine(0.4 Tip & 1.0 Tip)
XINART$22.454.7★1,931 rev
Cricut Joy Glitter Gel Pen 0.8 mm Rainbow Sampler (12 ct)
Cricut$13.314.6★224 rev
Cricut Extra Fine Point Pens - Black (3ct) .3mm - for Joy & Joy Xtra Machines
Cricut$5.724.7★892 rev
Newest
by launch date
Cricut Multi Pen Set Black (5 ct)
Cricut$7.863,733 rev
Cricut Joy Fine Point Pen Set 0.4 mm (8 ct)
Cricut$7.3019,071 rev
Cricut Joy Glitter Gel Pen 0.8 mm Rainbow Sampler (12 ct)
Cricut$13.31224 rev
Cricut Joy Metallic Marker Set 1.0 mm (6 ct)
Cricut$9.311,919 rev
Cricut Fine Point Pen Set 0.4 mm (16 ct)
Cricut$14.1519,071 rev
Trending
90-day click momentumCricut Multi Pen Set Black (5 ct)
Cricut$7.864.8★
Cricut Fine Point Pen Set 0.4 mm (16 ct)
Cricut$14.154.8★
Cricut Joy Glitter Gel Pen 0.8 mm Rainbow Sampler (12 ct)
Cricut$13.314.6★
Cricut Joy Glitter Gel Pens 0.8 mm (3) Pink Blue Green
Cricut$3.104.7★
CRAVERLAND Universal Pen Adapter Set for Joy/Joy 2 and Joy Xtra Compatible with Sharpie Crayola Sakura Stabilo and More Hard-Tip Pens Less Than 0.47 Inches
CRAVERLAND$14.864.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I love the color choices”
“I think this pack is a great value”
“They are well made, lots of fun, and priced right”
“Easy to use”
“The good news is these are durable”
“As described”
“Fit great”
“it dries very quickly”
“as promised- so they are definitely compatible with that as well”
“If you have a Circuit these markers are great”
What buyers complain about
“Not for use on Cricut”
“A very misleading listing”
“Very thin lines”
“3 of the 6 makers were completely dried out”
“They came dried out”
“Only 1 in 3 pens work”
“Not worth it”
“They keep skipping while writing”
“It moves some so no purpose on using”
“Can not use”