cricut joy paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great426.17avg incumbent reviews — the moat a new listing must climb
Market size
Good$776K$776K/yr · 673K searches
Avg price
Good$144.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 6% kills the launch gate
Price range
Okay$8.82–$270.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
15
Top-5 brand share
100%
Open market
0%
- Cricut82%
- LIKCUT12%
- Liene3%
- REALIKE3%
- LEFOR·Z1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy Xtra Digital Version
Cricut$148.094.4★637 rev
Cricut Joy Xtra Cutting Machine Ultimate Sticker Making Bundle - Includes Printable Sticker Paper Smart Vinyl Sampler Transfer Tape Tools & Project Design Guides Portable DIY Die-Cutting Machine
Cricut$215.854.5★154 rev
Cricut Joy Xtra Cutting Machine and Smart Vinyl Bundle for Labels Decals & Custom Projects - Includes Rainbow Permanent Vinyl Transfer Tape Tools & Design Guides
Cricut$181.244.6★328 rev
Cricut Joy Xtra Smart Cutting Machine | Vinyl Starter Kit
Cricut$220.774.6★172 rev
Cricut Joy Xtra Cutting Machine T-Shirt Making Bundle with Mini EasyPress Heat Press - Includes Smart Iron-On Materials Tools & Heat Transfer Vinyl Design Guides
Cricut$263.484.6★145 rev
Newest
by launch date
Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
Cricut$123.14178 rev
Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
Cricut$126.3737 rev
Likcut S41 Vinyl Cutter Machine with Print Then Cut - AI Image Generation Sticker Cutter and Maker Machine for Room Decor HTV Cardstock and Custom Stickers Crafts for Adults
LIKCUT$134.0379 rev
Likcut Vinyl Cutter Machine S501 - AI Smart Sticker Maker for Vinyl & Paper Crafts AI Image Generation Portable Plotter DIY Cutting Machine for Craft & Party Custom Stickers Crafts for Adults
LIKCUT$87.55303 rev
Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Crafts for Adults
LIKCUT$87.21303 rev
Trending
90-day click momentumCricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
Cricut$126.374.6★
Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
Cricut$123.144.3★
Likcut S41 Vinyl Cutter Machine with Print Then Cut - AI Image Generation Sticker Cutter and Maker Machine for Room Decor HTV Cardstock and Custom Stickers Crafts for Adults
LIKCUT$134.034.2★
Cricut Joy Xtra Smart Cutting Machine | Vinyl Starter Kit
Cricut$220.774.6★
Criut Joy Xtra | Ultimate Starter Kit
Cricut$226.174.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's so easy to work with”
“Excellent product”
“Amazing price”
“Sticks great too”
“it is easily installed”
“Lightweight and portable”
“Perfect size for on the go”
“The app is good”
“This is a very compact unit”
“Great for game designers”
What buyers complain about
“Terrible software”
“that the adhesive is weak”
“would not connect AT ALL”
“still doesn't work after several attempts”
“It is really slow to work on it”
“Was hesitant about the price”
“It comes with NO WRITTEN DIRECTIONS”
“I ended up returning this sticker printer after reading a lot of reviews saying the quality was too variable”
“The machine is quite small - only 9 x 5 x 4”
“Broke within 7 weeks”