cricut joy mat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 663K searches
Avg price
Good$121.65avg listing price — sweet spot $15–$100
Review moat
Good1,099.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 6% kills the launch gate
Price range
Okay$8.57–$263.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
14
Top-5 brand share
100%
Open market
0%
- Cricut82%
- LIKCUT13%
- REALIKE4%
- HTVRONT1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
Cricut$123.144.3★178 rev
Cricut Joy Machine & Digital Content Library Bundle
Cricut$102.154.5★1,987 rev
Likcut Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Crafts for Adults
LIKCUT$87.214.2★303 rev
Cricut Joy Xtra Digital Version
Cricut$148.094.4★637 rev
Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
Cricut$126.374.6★37 rev
Newest
by launch dateCricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
Cricut$123.14178 rev
Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
Cricut$126.3737 rev
Cricut Joy 2 Deluxe Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.73178 rev
Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.29178 rev
Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects
Cricut$169.54178 rev
Trending
90-day click momentumCricut Joy 2 Deluxe Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.734.3★
Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
Cricut$126.374.6★
Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.294.3★
Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects
Cricut$169.544.3★
Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
Cricut$123.144.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Jun, Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to store”
“Great bundle for an awesome price”
“Quality mats”
“Lightweight and portable”
“which is a perfect fit for my small apartment”
“Setup was quick”
“This is a very compact unit”
“it was great for a few projects with my son for his art class”
“perfect for everyday projects”
“Great durability”
What buyers complain about
“Connectivity Issues”
“It's so hard to use”
“.but zero instructions”
“Software is main flaw”
“the very limited 4.5-inch cutting width”
“My Cricut Joy machine had critical errors when it would begin a cut”
“a rectangular border cost a dollar”
“doesn't come with all that show the picture”
“Came opened or used”
“Trash”