cricut cardstock
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.04–$26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,353.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 173K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
51
Top-5 brand share
81%
Open market
15%
- Cricut57%
- Recollections10%
- Simetufy6%
- TUXIYA4%
- Neenah4%
- Joyberg4%
- Open — no brand owns it (6 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.234.8★966 rev
Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$11.314.8★966 rev
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★14 rev
Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM
Simetufy$11.934.8★1,743 rev
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★9,310 rev
Newest
by launch dateCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.0414 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook
TORC$7.4389 rev
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.23966 rev
Trending
90-day click momentumCricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb
Nitelemn$9.954.8★
Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)
Cricut$7.554.6★
44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook
TORC$7.434.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT QUALITY”
“Colors are very pretty”
“Sturdy great paper”
“Great deal”
“As advertised”
“good thick paper”
“Works great”
“Good value, crisp printing”
“Beautiful colors, very vibrant and sturdy paper”
“good size”
What buyers complain about
“Not white”
“Thinner than expected”
“Very cheap paper”
“Small size”
“not all colors look like it”
“Does not print”
“heavier than I wanted”
“Cheap”
“Not as pictured”
“the light stick was too much”