cricut blanks
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Great$49.40avg listing price — sweet spot $15–$100
Review moat
Good1,095.24avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Price range
Good$3.81–$148.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$251K$251K/yr · 138K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
26
Top-5 brand share
88%
Open market
9%
- Cricut48%
- EENOUR20%
- Calogy11%
- UOKRR5%
- HTVRONT4%
- Delclynee3%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut EasyPress Mini Heat Press - for Pressing Small Objects Like Shoes Stuffed Animals Hats & More - 3 Heat Settings & Precision Tip - Ceramic-Coated Heat Plate - Compact & Lightweight - Zen Blue
Cricut$41.414.7★203 rev
Cricut Heat Resistant Tape for EasyPress - .75in x 52ft
Cricut$3.814.8★10,847 rev
EENOUR Hat Press Machine Mini Heat Press for Caps with 3 Heating Levels & Auto-Off Handheld Cap Easy Press with 35.5 Arched Heating Plate 2 Press Platens A Safety Base
EENOUR$55.784.3★510 rev
Calogy Hat Press Heat Machine for Caps Mini Portable Hat Heat Press with Timer Max 410 Precision Temp Control 5 Fast & Evenly Heating 2.76*6.3in Curved Plate for 6 1/2-8 hat21-26 Girth (Blue)
Calogy$55.944.5★244 rev
EENOUR Hat Press Machine Mini Heat Press for Caps with 3 Heating Levels & Auto-Off Handheld Cap Easy Press with 35.5 Arched Heating Plate for 6-8 Hat Size 19-26 Girth
EENOUR$55.864.3★510 rev
Newest
by launch date
Likcut Hat Press SZ01 Lightweight Hat Press Heat Machine for Caps with 4 Heating Levels 10min Auto-Off for Vinyl Sublimation Heat Transfer Projects
LIKCUT$61.8126 rev
Cricut EasyPress Mini LT - Blue - Mini Heat Press for Pressing Shoes Baby Clothes T-Shirts & More - Easy to Use with a Single Setting - Precision Tip - Compact & Portable Mini Iron
Cricut$29.87517 rev
HTVRONT Auto Hat Press Machine - Hat Heat Press Machine with Precise Temp&Timer Control Hat Heat Press Machine for Caps with 2 Platens Compatible with DTF Film Embroidery Sublimation (Blue)
HTVRONT$148.61195 rev
EENOUR Hat Press Hat Heat Press Machine with 2 Platens & Caps Stretcher Hat Press Heat Machine for Caps with Memory Mode Precise Time and Temperature Control Heat Transfer Printing for Caps Hats
EENOUR$86.1663 rev
Cricut EasyPress Mini Heat Press - for Pressing Small Objects Like Shoes Stuffed Animals Hats & More - 3 Heat Settings & Precision Tip - Ceramic-Coated Heat Plate - Compact & Lightweight - Zen Blue
Cricut$41.41203 rev
Trending
90-day click momentum
Bra Wooden Ironing Board is Used for Bras Shirts Collars Cuffs and Hats The Mini Ironing Board Small Ironing Stool Portable Iron Board Clothes Ironing for Clothing Sewing Enthusiasts.
JELIMATE$20.534.6★
Likcut Hat Press SZ01 Lightweight Hat Press Heat Machine for Caps with 4 Heating Levels 10min Auto-Off for Vinyl Sublimation Heat Transfer Projects
LIKCUT$61.814.6★
HTVRONT Auto Hat Press Machine - Hat Heat Press Machine with Precise Temp&Timer Control Hat Heat Press Machine for Caps with 2 Platens Compatible with DTF Film Embroidery Sublimation (Blue)
HTVRONT$148.614.7★
Cricut EasyPress Mini LT - Blue - Mini Heat Press for Pressing Shoes Baby Clothes T-Shirts & More - Easy to Use with a Single Setting - Precision Tip - Compact & Portable Mini Iron
Cricut$29.874.8★
Cricut Ball Cap Hat Blanks - Gray (12ct) - for Sublimation & HTV Vinyl Projects - Compatible Hat Press
Cricut$38.714.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Heats Up Fast”
“Good value for money”
“The quality is solid”
“Love the different size mats it comes with”
“It works well”
“Does what it needs to do”
“Works great - very sticky”
“The design is lightweight”
“Portable and easy to use”
What buyers complain about
“Super small plate”
“Got really hot”
“Doesnt work very well”
“Very difficult to adjust temperature”
“Cheaply made”
“Returned felt like it was going to break every time you pulled it down”
“Waste of money”
“It was very difficult to use”
“Poor adhesive properties”
“Why does the plate look used”