cricut blades
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.28–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$361K$361K/yr · 553K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,310.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
82%
Open market
12%
- Cricut30%
- THANMAO25%
- Hadwoer14%
- UTNVBTR7%
- ZILAMGOO7%
- AUNKZL5%
- Open — no brand owns it (5 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THANMAO 40 Pcs Replacement Blades Compatible with Explore Air 2/Air 3 /Maker/Maker 3/4 Cutting Machines - includ 10PCS Fine-Point Blades 20PCS Standard Blaeds and 10PCS Deep Cutting Blades
THANMAO$7.874.6★4,719 rev
Cricut Deep-Point Blade + Housing Cutting Blade with Deep Cut Housing Cut Materials up to 1.5mm Thickness for Personalized Crafts Compatible with All Cricut Maker & Explore Machines 1D x 3W x 4.5H
Cricut$14.144.8★11,775 rev
Cricut Replacement Cutting Blades for Cutting Machines
Cricut$5.484.8★20,854 rev
Hadwoer 50PCS Replacement Cutting Blades Compatible with Explore Air 2/Air 3/Explore 4/Maker/Maker 3/Maker 4
Hadwoer$8.904.7★4,496 rev
THANMAO 20 Pcs Replacement Blades Compatible with Explore Air 2/Air 3/Explore 4/Maker/Maker 3/Maker 4 Cutting Machines5 Fine-Point Blades 10 Standard Blades and 5 Deep Cutting Blades
THANMAO$6.794.6★4,704 rev
Newest
by launch date
20 PCS Replacement Blades Compatible with Cricut Explore Air 2/3 Maker 3/4 Expression - Cutting Machine Blades Set Including 30 45 60 Degree Fine Point and Deep Cut Blades
ZILAMGOO$6.6131 rev
10 Pcs Premium Fine Point Blade Compatible with Cricut Maker 3 Maker Explore 3/4 Explore Air 3/2/Air Replacement Cricut Blades for Cutting Vinyl Cardstock Paper Gold (10pcs-Gold)
ZILAMGOO$6.00174 rev
Viemior 20PCS Premium Fine Point Blades Compatible with Cricut Maker 3/4/Maker/Explore 3/4/Explore Air 2/Air/One/Venture Perfect for Slicing Cuts Glitter Vinyl Cardstock Faux Adhesive Foil Vellum
Viemior$5.50272 rev
40 PCS Replacement Cutting Blades Fine Point Blade Compatible with Explore Air 2/Air 3/Maker/Maker 3 20 PCS Standard Blades 10 PCS Deep Cutting Blades and 10 PCS Fine Point Blades
MOWPOG$6.02320 rev
Viemior Premium Fine Point Blade - Compatible with Cricut Maker 3/Maker/Explore 3/Explore Air 2/Air/One Fine Point Blade Housing for Slicing Cuts Glitter Vinyl Cardstock Faux Adhesive Foil Vellum
Viemior$7.09380 rev
Trending
90-day click momentum20 PCS Replacement Blades Compatible with Cricut Explore Air 2/3 Maker 3/4 Expression - Cutting Machine Blades Set Including 30 45 60 Degree Fine Point and Deep Cut Blades
ZILAMGOO$6.614.9★
10 Pcs Premium Fine Point Blade Compatible with Cricut Maker 3 Maker Explore 3/4 Explore Air 3/2/Air Replacement Cricut Blades for Cutting Vinyl Cardstock Paper Gold (10pcs-Gold)
ZILAMGOO$6.004.8★
Cricut Replacement Cutting Blades for Cutting Machines
Cricut$5.484.8★
Cricut Deep Cut Blade 2 Blades
Cricut$10.214.8★
Cricut Premium Fine-Point Replacement Blade with Improved Design Cuts Light to Mid-Weight Materials for Personalized Crafts Compatible Maker & Explore Machines Alloy Steel 5 Count Assorted
Cricut$29.534.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“reliable quality”
“Fits great”
“its compatible”
“As advertised”
“Easy to use”
“these have held up really well”
“It works really well”
“Easy to install”
“The cuts are clean”
What buyers complain about
“Trash”
“a little too expensive”
“Not compatible”
“FALSE ADVERTISING with no ablity to return”
“some fit my machine and some didnt”
“I threw out a ton of material due to cheap blades cutting okay. but not particularly well”
“Do read the instructions as I was somewhat confused as to how to replace the blade without the instructions”
“This has clearly been opened and used by someone else because the packaging has obviously been torn open and resealed and the tip of the blade is chipped off”
“Blades do not work”
“The blade split in half”