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51

crepe paper

Worth a look

Shows low returns (1.8%), but weak search conversion (2.1%) keeps it on the watch list.

Market size 29Growth 41Conversion 26Competition 65Returns 80Price range 73Avg price 65Brand share 54Review moat 73Quality gap 38

Returns

Great1.8%

return rate — above 6% kills the launch gate

Review moat

Good574.11

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.81–$37.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$129K

$129K/yr · 454K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

20

Top-5 brand share

73%

Open market

23%

  • Secfanya23%
  • BEISHIDA18%
  • Srapwati15%
  • Nitelemn11%
  • Gersoniel7%
  • LCREATE LCREATE LCREATE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$39K40%$51K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“colors are accurate”

Quality-Overall13%

“The crepe paper itself is the great quality”

Value For Money10%

“Great value for the money”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use5%

“Easy to use”

Thickness3%

“I realized that extra thickness is a good thing”

Gifting Purpose3%

“Great for gifts”

Adhesion/Stickiness3%

“it provides glue sticks”

Stretchability/Expandability/Elasticity2%

“it didn't tear or rip when I was stretching”

Material Quality2%

“the materials are easy to work with”

What buyers complain about

Size-Overall23%

“Too small”

Thickness11%

“Super thin paper”

Color9%

“Not Red”

Stretchability/Expandability/Elasticity6%

“does not stretch at all”

Quality-Overall5%

“Bad quality”

Advertised Vs Actual Product4%

“This was not as pictured”

Strength3%

“Its pretty flimsy”

Instructions/User Manual/Troubleshooting3%

“no instructions”

Value For Money2%

“NOT WORTH IT”

Ease Of Use2%

“which I'm having difficulty doing, lol”

Top return reasons

Size-Overall34%
Color21%
Value For Money13%
Advertised Vs Actual Product9%
Quality-Overall5%
Thin4%
Material Quality3%
Functionality-Overall2%
Display Colors1%
Thickness1%