craft wire
Skip it48/100a small market ($216K/yr) — craft wire doesn't clear our bar today.
Market/yr
$216K
Growth (1y)
+161.5%
Products
25
Brands
19
was 21 a year ago
Sellers
50
Price range
$4.03–$16.75
Returns
1.8%
Rating
4.6★
Skip it
Scored 48/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +161.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Competition
- Tenn Well32%
- ouwinway12%
- FloraCraft10%
- krastmon7%
- anezus6%
- Hillman5%
- Other (13 brands)27%
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 50 sellers compete here.
Brands
19 falling
was 21 a year ago
Sellers
50
Top 5 brand share
68%
Product shelf
All 25 tracked products in this niche.
18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)
Tenn Well
$7.964.7★1,026 reviews
FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver
FloraCraft
$5.574.8★3,215 reviews
20Gauge Silver Aluminum Crafts Wire 400FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft
ouwinway
$12.764.6★527 reviews
Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training
Tenn Well
$10.554.7★1,128 reviews
Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)
krastmon
$4.114.6★253 reviews
Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106
Hillman
$7.404.6★3,942 reviews
16Gauge Silver Aluminum Crafts Wire 154FT for Jewelry Crafting Gemstone Metal Coiling Sculpting Armature Jewelry Making Beading Floral Soft DIY Metal Craft Art Wires Colored and Soft
ouwinway
$12.794.6★527 reviews
PAXCOO 6 Pack Jewelry Beading Wire for Jewelry Making Supplies and Craft (24 Gauge)
PAXCOO
$9.074.5★9,449 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“quality good, easy to work with”
“Exactly as pictured”
“Easy to use”
“Affordable”
“Beautiful colors”
“Strong and Easy to Shape”
“Nice and durable”
“Perfect thickness for wire wrapping jewelry”
“Works great for my project”
“Overall, its a dependable material for both beginners and experienced crafters”
What buyers complain about
“thicker than i expected”
“this wire is so small”
“Very weak”
“DANGEROUS ADVERTISING”
“breaks too easily”
“Cheap”
“I wish I would've bought a higher gauge”
“it is so easy to bend that I could not use it as it would not hold its shape under any sort of pressure”
“Warning - changed color when hammered”
“very very very awful material for the wire”
Top return reasons
- Thin35%
- Size-Overall20%
- Thickness10%
- Advertised Vs Actual Product6%
- Value For Money6%
- Strength4%
- Functionality-Overall3%
- Color2%
- Defective Material/Parts2%
- Material Quality2%