craft snow
Skip itSoft demand (-84.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.31avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good703avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.42–$134.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$214K$214K/yr · 75K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-84.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
61
Top-5 brand share
100%
Open market
0%
- DecoArt78%
- Aleene's13%
- BLACK DIAMOND6%
- FolkArt3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
DecoArt$9.194.6★192 rev
DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
DecoArt$18.304.8★65 rev
DecoArt Snow-Tex Paint 2-Ounce
DecoArt$9.574.6★364 rev
Aleenes Glitter Snow 4oz
Aleene's$8.694.6★3,757 rev
Snow-Tex Texturizing Medium-2 Ounce Jar SKU-PAS640486
DecoArt$11.024.6★248 rev
Newest
by launch date
FolkArt Texture Medium Snow 2 oz
FolkArt$4.42124 rev
BLACK DIAMOND Mens Legend Gloves Waterproof Warm Beeswax-Black 2.0 M
BLACK DIAMOND$134.7711 rev
DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
DecoArt$18.3065 rev
DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
DecoArt$9.19192 rev
Snow-Tex Texturizing Medium-2 Ounce Jar SKU-PAS640486
DecoArt$11.02248 rev
Trending
90-day click momentumBLACK DIAMOND Mens Legend Gloves Waterproof Warm Beeswax-Black 2.0 M
BLACK DIAMOND$134.774.7★
FolkArt Texture Medium Snow 2 oz
FolkArt$4.424.5★
DecoArt Snow-Tex Paint 2-Ounce
DecoArt$9.574.6★
DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
DecoArt$18.304.8★
DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
DecoArt$9.194.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 35.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Super easy to use”
“As advertised”
“Drys well”
“It looks very nice”
“Smooth and”
“adds sparkle to any project”
“Great on ceramics for snow”
“It makes snow up here real on any craft or anything you put it on”
“Holds well”
What buyers complain about
“Unexpectedly small”
“That's too expensive for 2 small jars of this”
“But it dries hard”
“When the first one arrived it was hard as a rock in the bottle”
“hard to work with”
“Or Doesn't seem as thick as it used to be”
“Should not be called GLITTER because there really isn't any in it”
“This stuff isn't exactly cheap”