craft paper
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Good$601K$601K/yr · 1.5M searches
Review moat
Good1,200.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Price range
Good$2.90–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
89 rising
Sellers
144
Top-5 brand share
28%
Open market
68%
- MIATTCLD8%
- PH PERKHOMY7%
- iKammo7%
- Neenah4%
- Fabllewavi3%
- Vanhench3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 150 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★9,310 rev
Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)
MIATTCLD$13.764.8★76 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects
Lily Craft$5.694.6★313 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
Newest
by launch date
HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling
HAUTOCO$11.1432 rev
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.9325 rev
25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
wingpaper$6.9021 rev
MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)
MIATTCLD$13.7613 rev
1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)
Colabrili$13.5921 rev
Trending
90-day click momentum
Diuhofart 12x12 Scrapbook Paper Pad - 24 Sheets Double-Sided Pastel Wildflower Paper - Dainty Daisy & Lavender Patterns for Spring Layouts Easter Crafts & Romantic Journals
Diuhofart$11.654.3★
25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
wingpaper$6.904.8★
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.294.8★
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.934.5★
BESARME 60 Sheets Scrapbook Paper 5.58.3in Double Sided Floral Craft Paper for DIY Scrapbook
BESARME$7.954.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality affordable”
“Beautiful Paper”
“Beautiful Colors”
“Best value”
“Easy to use”
“Sticks well”
“Gets the job done”
“Beautiful design”
“It was thick enough to make birthday cards with”
“Amazing size”
What buyers complain about
“Not as thick as I would have liked”
“bad adhesive”
“Super small”
“Small and paper quality is thin”
“Low quality”
“Break so easily”
“little bit expensive though for what it is”
“colors are dull”
“FALSE ADVERTISING”
“Didnt work well”