craft blanks
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($64K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Great$4.82–$47.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 406K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
79 rising
Sellers
98
Top-5 brand share
36%
Open market
60%
- Sophena9%
- Blisstime8%
- Jsehchya7%
- COCHIE6%
- Psyqtsuary5%
- QDXATIVP4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 119 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Psyqtsuary 100 Pcs Poplar Wood Mini Flowers DIY Crafts Cutouts Embellishments
Psyqtsuary$5.574.4★77 rev
Blisstime 50PCS 4x4 Inch Wood Squares Unfinished Square Wood Pieces for Crafts Painting Writing DIY Supplies Engraving and Carving Home Decorations (4x4 Inch 50Pcs)
Blisstime$11.924.7★1,363 rev
54PCS Unfinished Blank Wooden Cutouts Craft for Kids Suit for Childrens Painting DIY Room Decoration Gift Giving Surprise (54 Insect)
Jsehchya$8.984.7★340 rev
80PCS Wooden Spring Ornaments to Paint 8 Styles DIY Blank Unfinished Wood Cutouts Ornament for Home Crafts Hanging Decorations Insect Dragonfly Butterfly Snail Watering Can Mushroom Flower Shape
Sophena$13.364.6★528 rev
Gerrii 1000 Pcs Natural Wood Shapes Assortment Blank Wooden Craft Shapes Bulk Unfinished Wood Pieces Materials Cutouts Variety for Arts and Crafts Painting DIY Projects
Gerrii$22.174.8★23 rev
Newest
by launch date
100 PCS Unfinished Wood Crafts Wood Slice Leaf Bird Flowers Butterfly Pattern Cutouts Mini Wooden Handmade Craft Decoration Supplies DIY Art Project Wooden Pieces Scrapbook Embellishments
Ajcotahm$5.957 rev
Unfinished Wooden Ornaments with Holes 3.15 50 Pcs DIY Paintable Wood Craft Decorations for Valentines Day Christmas Natural Hanging Shapes for Classroom Activities & Handmade Gifts
Zpallmeo$7.4911 rev
COCHIE Summer Slippers Wood Crafts to Paint Set of 24 Slipper Unfinished Wooden Craft for Painting DIY Paintable Beach Slippers Cutouts Slices for Craft with Ropes (Summer)
COCHIE$10.2424 rev
COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)
COCHIE$11.0924 rev
80PCS Unfinished Spring Ornament Wood Crafts 10 Styles DIY Painting Blank Wooden Cutouts Insect Butterfly Bee Snail Mushroom Decor Shape Bulk Crafts for Adults (Spring)
GFPGYQ$10.5451 rev
Trending
90-day click momentum100 PCS Unfinished Wood Crafts Wood Slice Leaf Bird Flowers Butterfly Pattern Cutouts Mini Wooden Handmade Craft Decoration Supplies DIY Art Project Wooden Pieces Scrapbook Embellishments
Ajcotahm$5.954.4★
COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)
COCHIE$11.094.8★
COCHIE Summer Slippers Wood Crafts to Paint Set of 24 Slipper Unfinished Wooden Craft for Painting DIY Paintable Beach Slippers Cutouts Slices for Craft with Ropes (Summer)
COCHIE$10.244.8★
Unfinished Wooden Ornaments with Holes 3.15 50 Pcs DIY Paintable Wood Craft Decorations for Valentines Day Christmas Natural Hanging Shapes for Classroom Activities & Handmade Gifts
Zpallmeo$7.495.0★
COCHIE 10 Pieces Large 4th of July Unfinished Wood Crafts to Paint for Adults Bulk Predrilled Wooden Ornaments for Painting Independence Day Paintable Wood Slices Craft Supplies with Ropes
COCHIE$12.604.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product for sure and came quickly”
“Lots of fun”
“As described”
“Worth It”
“Good quality wood”
“Perfect size set to get started”
“Amazing colors”
“create unique designs”
“Easy to use”
“Durable and easy to use”
What buyers complain about
“Some were too large”
“Very thin wood”
“Varying quality”
“Not thick enough”
“Not what is listed”
“These are terrible colors”
“Magnets Fall Off”
“Stickiness was not good”
“so broke easily”
“Vastly overpriced”