crackle paint
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,002.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$3.31–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$68K$68K/yr · 87K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
78
Top-5 brand share
81%
Open market
14%
- FolkArt54%
- Ranger10%
- DGAGA6%
- Mod Podge5%
- GOLDEN5%
- Vallejo5%
- Open — no brand owns it (6 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FolkArt Home Decor Chalk Furniture & Craft Acrylic Paint in Assorted Colors 8 ounce Crackle
FolkArt$11.564.4★919 rev
FolkArt Medium (8 Ounce) 696 Crackle
FolkArt$11.034.4★2,020 rev
FolkArt Medium (2-Ounce) 694 Crackle White
FolkArt$3.314.2★436 rev
118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
DGAGA$15.925.0★2 rev
Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384
Mod Podge$10.723.7★353 rev
Newest
by launch date118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
DGAGA$15.922 rev
118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art
JAJADO$15.516 rev
FolkArt Vintage Effects Paint Mediums Kit 5 Piece Set Includes 2 Mediums and 3 Chip Brushes for DIY Arts and Crafts Projects
FolkArt$16.5110 rev
Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384
Mod Podge$10.72353 rev
Tim Holtz - Ranger Distress CRCKL Paint TRANSLUCEN Translucent 3
Ranger$9.30104 rev
Trending
90-day click momentum118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture
DGAGA$15.925.0★
118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art
JAJADO$15.512.8★
FolkArt Medium (2-Ounce) 694 Crackle White
FolkArt$3.314.2★
Vallejo Acrylic Paint Crackle
Vallejo$7.404.7★
GOLDEN Crackle Paste 8 fl. oz. Jar Professional Acrylic Paste Medium Opaque
GOLDEN$15.944.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The crackling quality”
“Worked as described”
“The instructions are very helpful”
“easy to use”
“Dries in a timely manner”
“*It is reasonably durable”
“Great coverage”
“clean up is a breeze”
“It is very similar to most acrylic paint”
“Nice color”
What buyers complain about
“Did not work”
“Old product”
“That makes this extremely expensive for what it is”
“The only way I could cover it up was with an expensive spray b paint that contained a sand like product”
“The color is a let down as well”
“the quality is beyond poor”
“Dried out too fast in the container”
“miniscule at best”
“Followed directions on label and nothing”
“what I got was a complete mess”