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53

crab paper for table

Worth a look

Shows demand growing +462.2% this quarter, but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 100Conversion 90Competition 24Returns 72Price range 83Avg price 95Brand share 32Review moat 28Quality gap 22

Growth

Incredible+462.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.40

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.63–$56.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 6% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,701.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$56K

$56K/yr · 19K searches

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

15

Top-5 brand share

86%

Open market

10%

  • Bryco Goods27%
  • N. F. String & Son, Inc.21%
  • PH PERKHOMY17%
  • Oudain14%
  • party greeting6%
  • XKDOUS5%
  • Open — no brand owns it (5 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +462.2% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Value For Money11%

“Good value”

Thickness9%

“Is your not looking for a thick grocery bag type this is great”

Advertised Vs Actual Product9%

“Exactly as described”

Ease Of Use7%

“easy to use”

Size-Overall6%

“comes in a great size”

Ease Of Cleaning5%

“it made clean up a breeze”

Color5%

“Good color”

Durability5%

“Excellent quality and very durable”

Strength3%

“Very strong”

What buyers complain about

Thickness40%

“Paper is thin”

Quality-Overall7%

“garbage”

Strength6%

“It is cheap and flimsy”

Adhesion/Stickiness6%

“Cheap tape doesn't like to stick to it”

Paint Quality6%

“does not work for paint banners”

Weight Heavy4%

“Not Heavy Duty”

Value For Money4%

“this roll cost $20”

Color3%

“Shade of brown is yellowish/lighter in person”

Smell3%

“smell at high temperatures over 400 degrees”

Advertised Vs Actual Product2%

“The video and photos in description misrepresents the product”

Top return reasons

Size-Overall48%
Value For Money16%
Advertised Vs Actual Product8%
Thin7%
Color5%
Thickness3%
Material Quality2%
Quality-Overall2%
Functionality-Overall2%
Strength1%