copper wrapping paper
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Great$5.31–$43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,089.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 102K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
26
Top-5 brand share
67%
Open market
26%
- RUSPEPA27%
- SMART&CASUAL14%
- PH PERKHOMY11%
- Vanhench8%
- Donyang8%
- Koogel6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Chocolate Brown Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Brown Art Gift Wrap Paper for Gift Wrapping Table Covering Kid Craft Supplies Bouquet Flower Bulletin Board 80GSM
RUSPEPA$12.094.5★3,927 rev
RUSPEPA Chocolate Brown Matte Wrapping Paper - Solid Color Pearly - luster Paper Perfect for Wedding Birthday Christmas Baby Shower -17 Inches X 32.8 Feet
RUSPEPA$12.534.4★6,165 rev
Koogel Brown Paper Roll 15 x 450(38) Kraft Paper Roll for Gift Wrapping Craft Supplies Bouquet Flower Covering Poster Packing
Koogel$10.124.4★92 rev
BIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas
BIOBROWN$13.844.4★213 rev
SMART&CASUAL 17.8 x 760 (63) Coffee Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Coffee 17.8 x 63)
SMART&CASUAL$9.564.6★1,614 rev
Newest
by launch dateBIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas
BIOBROWN$13.84213 rev
Juertime Chocolate Brown Matte Wrapping Paper - Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Fathers Day Birthday Christmas - Mini Roll 17 Inches X 32.8 Feet
Juertime$9.32236 rev
WRAPAHOLIC Chocolate Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Sweet Chocolate Candy Wrapping Paper for Birthdays Valentines Day Candy Lovers Baby Shower
WRAPAHOLIC$12.960 rev
Chocolate Brown Wrapping Paper 17inch x 33ft Solid Color Pearly Lustre Paper Dark Brown Craft Gift Wrapping Paper for Fathers Day Birthday Christmas Baby Shower DIY Invitations Arts & Crafts
Donyang$9.05260 rev
Ctosree Matte Brown Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts
Ctosree$27.3936 rev
Trending
90-day click momentumBIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas
BIOBROWN$13.844.4★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Juertime Chocolate Brown Matte Wrapping Paper - Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Fathers Day Birthday Christmas - Mini Roll 17 Inches X 32.8 Feet
Juertime$9.324.5★
WRAPAHOLIC Chocolate Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Sweet Chocolate Candy Wrapping Paper for Birthdays Valentines Day Candy Lovers Baby Shower
WRAPAHOLIC$12.960.0★
PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)
PH PERKHOMY$26.234.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 35.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality check measurements before purchasing”
“Great Value”
“Easy to use”
“Nice thickness”
“Gets the job done”
“Very durable and easy to work with”
“The paper is sturdy”
“The color looks very rich”
“Perfect size”
“Useful in Gift Baskets”
What buyers complain about
“Not as thick as some others that I have bought in the past”
“Very large roll”
“It smells like stinky armpits”
“This product is not advertised honestly”
“expensive for the quality”
“Shade of brown is yellowish/lighter in person”
“Thin”
“Cheap tape doesn't like to stick to it”
“Rusty orange”
“Not heavy duty”