construction paper 12x18
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$2.90–$36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Market size
Okay$271K$271K/yr · 260K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,807.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
95
Top-5 brand share
97%
Open market
1%
- Prang50%
- Tru-Ray26%
- Colorations16%
- Creativity Inspired3%
- WAUPPY3%
- Donyang2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper 10 Assorted Colors 12 x 18 50 Sheets
Prang$2.904.7★6,843 rev
Colorations 12 x 18 Mediumweight Construction Paper Assorted Colors - 300 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$35.234.7★1,408 rev
Tru-Ray Construction Paper 50% Recycled Assorted Colors 12 x 18 Pack of 50 Sheets
Tru-Ray$7.654.4★64 rev
Prang (Formerly SunWorks) Construction Paper White 12 x 18 100 Sheets
Prang$9.414.6★7,768 rev
Prang (Formerly SunWorks) Construction Paper 10 Assorted Colors 12 x 18 100 Sheets
Prang$11.294.6★7,768 rev
Newest
by launch date
Large Construction Paper Assorted for Art Supplies 17.3x23.4 Colored Craft Paper for Drawing DIY Art Project 120 Sheets
WAUPPY$22.7616 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.332,039 rev
Colorations 12 x 18 Mediumweight White Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$13.82166 rev
Prang (Formerly SunWorks) Construction Paper Black 9 x 12 50 Sheets
Prang$3.484,676 rev
Prang (Formerly SunWorks) Construction Paper Yellow 12 x 18 50 Sheets
Prang$5.996,843 rev
Trending
90-day click momentum
Pacon 103032 Tru-Ray Construction Paper 76 lbs. 12 x 18 Magenta 50 Sheets/Pack
Tru-Ray$7.174.7★
Prang (Formerly SunWorks) Construction Paper Yellow 12 x 18 50 Sheets
Prang$5.994.7★
Recycled Tru-Ray Construction Paper 12 x 18 Black (PAC103061) Category: Art and Drafting Paper
Tru-Ray$8.504.7★
Tru-Ray Construction Paper 50% Recycled Assorted Colors 12 x 18 Pack of 50 Sheets
Tru-Ray$7.654.4★
Large Construction Paper Assorted for Art Supplies 17.3x23.4 Colored Craft Paper for Drawing DIY Art Project 120 Sheets
WAUPPY$22.763.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cheaper than my local store”
“Overall, this is a great set for all sorts of art projects and a really good value for the size and quality”
“The colors are bright”
“As described”
“Good construction paper”
“Nice size”
“Very durable”
“The paper is thick”
“They love to draw”
“Easy to use”
What buyers complain about
“The sheets are thick”
“theyre not A4 size”
“Colors gone wrong”
“This paper is horrible”
“Not premium quality”
“Kind of flimsy”
“Not heavyweight at all”
“wrinkles up when using glue”
“Cheap material”
“cheaper”