construction paper
Worth a lookShows a $6.4M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list.
Market size
Incredible$6.4M$6.4M/yr · 2.7M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Great$2.90–$81.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,766.46avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
66
Top-5 brand share
90%
Open market
6%
- Crayola44%
- Prang18%
- Colorations12%
- Tru-Ray10%
- TUXIYA6%
- Alitte4%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper
Crayola$13.084.8★9,277 rev
Prang (Formerly SunWorks) Construction Paper 10 Assorted Colors 12 x 18 50 Sheets
Prang$2.904.7★6,843 rev
Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets
Tru-Ray$5.704.8★14,193 rev
Colorations Lightweight Construction Paper Value Pack 10 Colors 300 Sheets with Bonus Stencil Everyday Use Classroom Supplies Daycare Supplies Pre-School at Home use
Colorations$12.624.6★645 rev
Prang (Formerly Art Street) Lightweight Construction Paper 8 Assorted Colors 9 x 12 96 Sheets
Prang$4.584.7★439 rev
Newest
by launch date
Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations
Nidkoud$17.6681 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.35184 rev
Alitte Construction Paper Assorted Colors - (600 Sheets 9x12) Craft Paper 10 Bright Colors - Bulk Pack Arts & Crafts Projects - Colored Paper for Preschool Home and Classroom Supplies
Alitte$36.16191 rev
Trending
90-day click momentumNidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations
Nidkoud$17.665.0★
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.354.7★
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.684.6★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
Colorations Construction Paper Classroom Art Supplies 9 x 12 Craft Paper 2200 Sheet Pack Heavyweight Construction Paper Bulk Packs Assorted Colors Drawing Coloring Painting School Supplies
Colorations$81.754.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.Peak months: Aug, Nov · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“true to color”
“Good quality and vibrant colors”
“Best value”
“Excellent paper”
“As described”
“The cardstock is nice and thick”
“easy to use”
“Vibrant and durable”
“Great Size and great price”
“The colors are bright and vibrant, and the paper feels sturdy and good quality”
What buyers complain about
“Thin Paper”
“Colors gone wrong”
“Poor quality constr paper”
“theyre not A4 size”
“cheaper”
“Not As Advertised”
“Not the best”
“not for display”
“wrinkles up when using glue”
“not as you would think _ Each 10 colors are organized in small 2-3 pages - It took me forever to separate the colors”