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55

concrete dye

Worth a look

Shows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 80Conversion 30Competition 45Returns 86Price range 84Avg price 75Brand share 39Review moat 71Quality gap 65

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Great$8.19–$56.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+71.9%

90-day search growth — must beat 0% to launch

Avg price

Great$15.09

avg listing price — sweet spot $15–$100

Review moat

Good677.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$80K

$80K/yr · 221K searches

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

58

Top-5 brand share

82%

Open market

15%

  • Quikrete40%
  • GOODTAKE18%
  • Sakrete9%
  • OOTDART8%
  • Rock N Soil7%
  • ninesung4%
  • Open — no brand owns it (8 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Beautiful colors”

Quality-Overall15%

“Beautiful variety”

Value For Money7%

“Well worth it”

Advertised Vs Actual Product4%

“As described”

Ease Of Use4%

“Easy to use”

Paint Quality4%

“Works great as washable paint for kids”

Efficiency2%

“Works great”

Brightness/Shine/Glow1%

“The brightness is great”

Fun/Entertainment Experience1%

“so much fun”

Durability1%

“holds up very well”

What buyers complain about

Color50%

“color faded away in less than a year”

Paint Quality8%

“Not for paint”

Quality-Overall4%

“Low quality”

Product Condition4%

“Received used product”

Ease Of Cleaning3%

“This arrived a complete mess”

Leak-Proof3%

“Item had sparkles leaking everywhere”

Size-Overall3%

“Small quantities,”

Advertised Vs Actual Product3%

“The photo in the product description shows a heaping amount”

Ease Of Use2%

“hard to darken”

Moist/Dry1%

“Makes the slime dry out quick”

Top return reasons

Color46%
Advertised Vs Actual Product11%
Value For Money7%
Functionality-Overall7%
Leak-Proof4%
Size-Overall3%
Material Quality2%
Display Colors2%
Compatibility-Overall2%
Product Condition2%