compressed charcoal
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Great$5.44–$60.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good580.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$62K$62K/yr · 62K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
87
Top-5 brand share
88%
Open market
10%
- GENERAL'S62%
- PANDAFLY15%
- XQIGI6%
- Aenir3%
- KALOUR2%
- Pacific Arc2%
- Open — no brand owns it (7 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
General Pencil Gen15 Charcoal Kit Multicolor (GEN15)
GENERAL'S$16.134.7★817 rev
PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists
PANDAFLY$7.264.7★584 rev
General Pencil 138504 Charcoal Pencil Kit-5 Pieces
GENERAL'S$8.944.6★29 rev
General Pencil 957ABP Compressed Charcoal Sticks 4/Pkg-Black - Soft Assorted
GENERAL'S$6.544.6★1,698 rev
General Charcoal Pencil 557-6B Box of 12
GENERAL'S$19.834.6★166 rev
Newest
by launch date
Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults
Aenir$8.9073 rev
KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults
KALOUR$9.37174 rev
XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists
XQIGI$6.8876 rev
Dlicoda 24 Pcs Compressed Charcoal Sticks with Soft Medium Hard and White Charcoal Square Vine Charcoal Stick Kit for Drawing Sketching and Shading Art Supplies for Artists Beginners
Dlicoda$15.14176 rev
PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists
PANDAFLY$7.26584 rev
Trending
90-day click momentum
General 33-Piece Classic Charcoal Drawing Set
FACTIS$60.914.6★
Winsor & Newton Studio Collection 6 Count Charcoal Pencils
Winsor & Newton$8.894.7★
General Pencil 138504 Charcoal Pencil Kit-5 Pieces
GENERAL'S$8.944.6★
Compressed Charcoal Sticks 4/Pkg-White - 2B 4B & 6B3
GENERAL'S$8.363.8★
General Charcoal Pencil 557-6B Box of 12
GENERAL'S$19.834.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the charcoal is good quality”
“Work great for my drawing and painting”
“do not break easily”
“Good deal”
“Got some decent usage”
“They feel smooth”
“Does the job”
“The color is exactly what it is”
“A good choice for those who love the silky feel of quality charcoal”
“No residue”
What buyers complain about
“hard to use”
“Not as listed on package”
“made an O to small so you can see the residue on the paper”
“2 of the grey charcoal came broken”
“Its not black enough for compressed charcoal”
“a bit thicker”
“Poor quality”