colorless blender pencil
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,628.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.25–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.41avg listing price — sweet spot $15–$100
Market size
Bad$86K$86K/yr · 122K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
57
Top-5 brand share
87%
Open market
10%
- KALOUR35%
- Prismacolor34%
- N NOROCME9%
- Haojiaho5%
- Caran d'Ache4%
- Derwent3%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR Colorless Blender and Burnisher Pencils Set Non-pigmented Wax Based Pencil perfect for Blending Softening Edges ideal for Colored Pencils Art Supplies for Artists Beginners(6 Pencils Total)
KALOUR$7.984.5★1,899 rev
Prismacolor Colorless Blender Pencils Adult Coloring 12 Pack
Prismacolor$19.044.7★979 rev
Premier Colorless Blender Pencils 2 Packs
Prismacolor$10.284.8★4,125 rev
N NOROCME 12 PCS Blending Stumps and Tortillions Paper Art Blenders with Sandpaper Pencil Sharpener Pointer for Student Artist Charcoal Sketch Drawing Tools
N NOROCME$5.024.7★10,911 rev
Haojiaho Blending Stump 9pcs Blending Stumps Blending Sponge Pens and Sandpaper Pencil Sharpener Washable & Reusable Tortillions Paper Art Blenders for Student Artist Charcoal Sketch Drawing
Haojiaho$6.984.7★310 rev
Newest
by launch date
Aenir Blending Stumps for Drawing Tortillons Blending Stumps Set of 13 Pack with Sandpaper Pencil Sharpener Paper Art Blenders Tools for Charcoal Graphite Drawing Tools for Artists. (13)
Aenir$5.12151 rev
KALOUR Colored Pencil Accessory Kit with Blenders Erasers and Sharpener.perfect for Blending Softening Edges ideal for Coloring Book Art Supplies for Artists Beginners
KALOUR$12.50110 rev
KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners
KALOUR$7.512,362 rev
Haojiaho Blending Stump 9pcs Blending Stumps Blending Sponge Pens and Sandpaper Pencil Sharpener Washable & Reusable Tortillions Paper Art Blenders for Student Artist Charcoal Sketch Drawing
Haojiaho$6.98310 rev
Jeimier 12 Pcs Blending Stumps for Drawing Tortillions Blending Sticks for Beginner Drawing Art Blenders Blending Tools Paper Stumps for Shading Completed Blending Pencil for Sketching Softness
Jeimier$3.77746 rev
Trending
90-day click momentum
Caran dAche Blender Pen Full Blender Bright Wood Cased 2-Piece 0902.301 One Size Multi-Colour Multicoloured
Caran d'Ache$9.094.7★
Haojiaho Blending Stump 9pcs Blending Stumps Blending Sponge Pens and Sandpaper Pencil Sharpener Washable & Reusable Tortillions Paper Art Blenders for Student Artist Charcoal Sketch Drawing
Haojiaho$6.984.7★
Premier Colorless Blender Pencils 2 Packs
Prismacolor$10.284.8★
Prismacolor Colorless Blender Marker Individual Clear
Prismacolor$9.314.5★
Sanford Prismacolor Premier Colored Pencil Open Stock Colorless Blender
Prismacolor$4.894.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Value for your money”
“Just what I needed”
“Son loves to draw with these”
“Good set of pencils”
“It smoothes out the color”
“Gets job done”
“Easy to use”
“They last a good amount of time as well”
“Its a good size”
What buyers complain about
“Breakable”
“would break while sharpening”
“I did not find it useful- poor quality stumps”
“Dont work”
“Not worth the price”
“I dont use that for color pencils”
“some even flimsy”
“The pencil extender does not hold tight enough around any pencil to actually hold the pencil”
“DRIED OUT”
“If the colors are too hard they dont work as well”