coloring set
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$26.22avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$625K$625K/yr · 828K searches
Price range
Okay$6.25–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,019.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
68
Top-5 brand share
60%
Open market
35%
- PRINA25%
- Crayola13%
- Caliart12%
- PANDAFLY6%
- iBayam5%
- HIFORNY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
PRINA$26.264.8★6,696 rev
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending
PRINA$17.374.8★3,907 rev
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Newest
by launch date
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.19250 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.03991 rev
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.55319 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$15.58396 rev
Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils
Duyabe$27.46111 rev
Trending
90-day click momentum
Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner
Four Candies$21.525.0★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★
![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)
Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]
Crayola$25.154.8★
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.194.7★
Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case
Nicpro$12.974.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Amazing colors”
“Great deal”
“Good quality drawing pad”
“Fun for toddlers”
“Great for a gift”
“As advertised”
“easy to carry”
“Quality pencils”
“She loves how it looks”
What buyers complain about
“the quality seemed a bit cheap”
“Broken”
“the color options could be better”
“FLIMSY”
“Compulsive Cleaners Beware”
“It's a little small”
“Didnt work”
“$12 for this. Not worth it”
“Misleading”
“Does not sharpen good”