coloring pens for adult coloring books
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.85avg listing price — sweet spot $15–$100
Price range
Good$5.68–$36.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 481K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,208.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
80
Top-5 brand share
46%
Open market
49%
- Aen Art17%
- Jekohor9%
- ARTISTRO7%
- Crayola6%
- ADEVIAN6%
- Soucolor5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers
Jekohor$18.094.6★1,034 rev
36 Dual Brush Markers for Adult Coloring Books - Fine & Brush Double Pens for Journaling Calligraphy Drawing Art + Craft Supplies for Gifts Trendy Stuff
Aen Art$8.514.5★27,297 rev
Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
Aen Art$22.794.8★1,616 rev
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★70 rev
Crayola Fine Line Markers for Adults (40ct) Skinny Marker Set for Adult Coloring Books Gift for Teens Aesthetic Art Supplies Stress Relief Activity
Crayola$11.874.5★17,177 rev
Newest
by launch date
Coloring Markers Dual Fine Tip And Brush Tip Markers Pens for Adult Coloring Book 36 Colors Dual Marker Water-Based Art Drawing Supplies Marker s Kit for Calligraphy Illustrations DIY Crafts
DGDUBRB$9.9155 rev
Brush Pens for Adult Coloring Books 48 Colors Dual Tip Art Markers Fine Tip for Outlining + Brush Tip for Coloring Water-Based Non-Bleeding Markers for Journaling Calligraphy Hand Lettering
TBC The Best Crafts$8.712,578 rev
DUULEMANG 24 Colors Dual Markers Brush Pens Art Markers Colored Pens for Adult Coloring Books Brush and Fine Point Dual Tip Artist Colored Marker Set for Drawing Adult Coloring Hand Lettering
DUULEMANG$8.9657 rev
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.8270 rev
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
Trending
90-day click momentumColoring Markers Dual Fine Tip And Brush Tip Markers Pens for Adult Coloring Book 36 Colors Dual Marker Water-Based Art Drawing Supplies Marker s Kit for Calligraphy Illustrations DIY Crafts
DGDUBRB$9.914.2★
78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift
Prudiut$10.574.5★
Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult
Halobios$18.804.8★
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★
MIN CI 48 Colors Markers Dual Tip with Fine Tip and Brush Tip Pens for Adult Coloring Book Dual Brush Coloring Markers Art Supplies Marker s Kit for Calligraphy Drawing DIY Crafts
MIN CI$12.484.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Amazing quality”
“they are affordable”
“Awesome Markers”
“Easy to hold”
“As advertised”
“Fun and Easy to Use”
“smooth drawing”
“Having the dual tip option is fantastic”
“Smooth writing”
What buyers complain about
“Color very dull”
“Dry Markers”
“lower quality”
“definitely not quick dry as described”
“Looks NOTHING like the picture”
“Breaks easily”
“Half came dry”
“the colors are awful”
“It bleeds through paper”
“After putting everything back together the brush tip was dry”