coloring kits for adults
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.17–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,420.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 105K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
48
Top-5 brand share
49%
Open market
46%
- Jekohor20%
- KALOUR8%
- ZICOTO8%
- Prudiut7%
- Soucolor6%
- Ohuhu5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women
Jekohor$17.764.6★654 rev
Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers
Jekohor$18.094.6★1,034 rev
78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift
Prudiut$10.574.5★418 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★30,292 rev
Newest
by launch date
Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)
Rsvefoily$22.6529 rev
Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.
Cbcmpica$9.6685 rev
Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her
Ospelelf$18.8345 rev
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift
Prudiut$10.57418 rev
Trending
90-day click momentumARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
Adult Coloring Book Set for Women RelaxationSpiral Bound Coloring Book for Adult with 36 Colors Markers Anxiety Relief Gifts for Women and Men with 72 Patterns (Butterflies+Birds+Mandala)
Rsvefoily$22.654.1★
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★
Grabie Black & White Extra Fine Tip Acrylic Paint Marker Set 6 Pack 0.7mm Acrylic Paint Pens for Highlights and Fine Details on Drawings Rock Painting Glass Canvas Wood White Highlight Markers
Grabie$12.364.5★
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors
Lifelines$28.154.5★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -18.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Colors”
“Amazing quality”
“Great deal”
“Great pencils”
“Awesome fun”
“easy to read”
“As advertised”
“Beautiful Gift”
“sharpens well”
“Easy drawing”
What buyers complain about
“colors dont match”
“Poor quality control”
“False advertising”
“Breaks easily”
“HARD TO OPEN”
“Dried Out”
“which is not as sharp”
“then the tips started breaking”
“definitely not quick dry as described”
“This thing barely works”