colored pencils with sharpener
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,304.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 44K searches
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
49
Top-5 brand share
65%
Open market
27%
- finenolo19%
- The Mega Deals19%
- FUNLAVIE10%
- Soucolor9%
- Leven8%
- Crayola8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
finenolo 36 Pack Colored Pencils for Adult Coloring Books Soft Core Art Drawing Pencils for Artists Beginners Coloring Pencils Set with Sharpener for Coloring Sketching Painting
finenolo$9.024.7★3,003 rev
The Mega Deals Colored Pencils 36 Assorted Colored Pencils for adult Coloring. Coloring Pencils with Sharpener for Home School and Office (Gift Pack)
The Mega Deals$12.774.7★1,054 rev
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★30,292 rev
Deli 36 Pack Colored Pencils with Built-in Sharpener in Tube Cap Vibrant Color Presharpened Pencils for School Kids Teachers Soft Core Art Drawing for Coloring Sketching and Painting
Leven$9.964.6★3,669 rev
FUNLAVIE 48 Colored Pencils for Adult Coloring Books Premium Soft Core Coloring Set Professional Drawing Pencils for sketching & Painting Art Supplies for Artists Oil-Based with Sharpener
FUNLAVIE$13.444.6★7,482 rev
Newest
by launch date
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.39942 rev
Colored Pencils for Adult Coloring Books 72 Colors Drawing Pencils with Oil-Based Cores Professional Art Supplies for Artists Coloring Pencils for Adults Color Pencils Set for Beginners and Teens.
Aenir$11.681,521 rev
DIYOMR 24/36/72 Slots Pencil Wrap - Roll Up Bag for Artist Colored Pencils Short Brushes Drawing & Sketching NO PENCILS (Cuddly Cat 24slots)
DIYOMR$8.881,417 rev
Drawdart 75 PCS Colored Pencils for Adult Coloring Books 72 Colored Pencils with Zipper Case Sharpener Soft Core Oil-Based Coloring Pencils for Artists Drawing Sketching Blending Shading
Drawdart$17.231,762 rev
Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.
Yagol$12.204,514 rev
Trending
90-day click momentumThe Mega Deals Colored Pencils 36 Assorted Colored Pencils for adult Coloring. Coloring Pencils with Sharpener for Home School and Office (Gift Pack)
The Mega Deals$12.774.7★
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.394.5★
Deli 36 Pack Colored Pencils with Built-in Sharpener in Tube Cap Vibrant Color Presharpened Pencils for School Kids Teachers Soft Core Art Drawing for Coloring Sketching and Painting
Leven$9.964.6★
H & B 72-Color Colored Pencils Set with Coloring Book Eraser and Sharpener - Perfect for Drawing and Coloring - Soft Oil-Based Cores Ideal for Adults and Beginners
H & B$20.464.8★
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“- Solid build quality”
“Excellent value”
“Easy sharpening”
“Great pencils”
“As advertised”
“I love the smoothness”
“Easy for travel and sleek”
“Twistable fun”
“My grandkids love these for home work,drawing,”
What buyers complain about
“Colors dont match”
“Poor quality control - unusable”
“HARD TO OPEN”
“which is not as sharp”
“breaks easily”
“I dont like the way they color at all”
“then the tips started breaking”
“I feel they break fairly easily”
“There's no direction on how to separate the sharpener”
“seem to have been used”