colored pencils 12 count
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Growth
Incredible+144.6%90-day search growth — must beat 0% to launch
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$2.41–$32.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$433K$433K/yr · 444K searches
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Review moat
Bad6,519.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
324
Top-5 brand share
97%
Open market
1%
- Crayola56%
- Generic19%
- The Mega Deals15%
- Pentel4%
- Prang3%
- Toidgy2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors
Crayola$8.214.8★8,222 rev
Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Generic$9.944.8★559 rev
The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)
The Mega Deals$7.274.7★1,054 rev
Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift
Crayola$2.414.8★5,536 rev
![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
Crayola$25.414.9★864 rev
Newest
by launch date
V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
V-Opitos$7.82266 rev
Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Generic$9.94559 rev
Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes
Toidgy$16.72491 rev
The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)
The Mega Deals$7.271,054 rev
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
Crayola$25.41864 rev
Trending
90-day click momentumCrayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors
Crayola$8.214.8★
Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]
Crayola$25.414.9★
V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes
V-Opitos$7.824.8★
Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift
Crayola$2.414.8★
Crayola Bulk Colored Pencils for Kids (24pk) - 12 Assorted Colors Art Supplies For Crafts & Coloring Books Bulk Preschool & Kindergarten Classroom Supplies (Packaging May Vary)
Crayola$32.274.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +144.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 70.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good vibrant colors”
“great quality for everyday use at home or in the classroom”
“Good buy”
“Exactly what I was looking for”
“A great gift that brings hours of creativity and fun”
“Helped a teacher to get ready before school started”
“Works well”
“Fun for the whole family”
“are a fun and reliable choice for school projects, coloring books, and creative play”
“Did I mention get a good sharpener”
What buyers complain about
“the color wasnt very bright”
“Poor Quality Control”
“They break easily”
“when I sharpen them the led breaks again so I have to keep sharpening until the led does not break which wears them down faster”
“Broken. Maybe used? First time I opened the box and 6 pencils look like they were mistaken for chalk and used on a sidewalk 🙄”
“These pencils have dry rotten thus”
“all the ends are broke off”
“Crayola colored pencils are too thin”
“I imagine they would be a little frustrating to blend”