colored pencil kit
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$28.79avg listing price — sweet spot $15–$100
Price range
Good$1.69–$147.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$289K$289K/yr · 250K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,975.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
36
Top-5 brand share
92%
Open market
6%
- KALOUR77%
- Soucolor6%
- Crayola5%
- KALOUR PDAS3%
- PRINA2%
- Aen Art1%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case
KALOUR$31.944.8★3,205 rev
KALOUR Professional Colored Pencils Set of 240 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners
KALOUR$42.124.7★3,114 rev
KALOUR Premium Colored Pencils Set of 120 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Beginners
KALOUR$22.294.6★4,803 rev
KALOUR Pro Colored Pencils Set of 520 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners
KALOUR$117.854.7★684 rev
Newest
by launch date
KALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case
KALOUR PDAS$147.0814 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.41103 rev
KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists
KALOUR$31.57107 rev
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.27849 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Beginners Artists
KALOUR$10.47460 rev
Trending
90-day click momentumKALOUR PDAS Pro 550 Colored Pencils Set for Adults Professional Colored Pencils for Artists Soft Core Premium Coloring Pencils for Adult Coloring Books Drawing Sketching Art Supplies with Case
KALOUR PDAS$147.084.9★
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.694.6★
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★
KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists
KALOUR$31.574.7★
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS$23.414.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are bright”
“Amazing quality”
“good value”
“Great pencils”
“So soft”
“Durable and strong”
“easy to work with”
“As advertised”
“I highly recommend these to anybody that loves to draw”
“These remain sharp”
What buyers complain about
“Color was dull”
“Disappointed in the quality”
“Broken”
“they arent very sharp”
“colors were wrong”
“It was expensive too”
“sometimes the tip breaks with very little pressure”
“And breaks apart fairly quickly”
“They are all dried up”
“Not what was pictured”