colored pencil case
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Good$5.70–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,157.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 258K searches
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
21
Top-5 brand share
74%
Open market
23%
- Lbxgap25%
- BTSKY23%
- YOUSHARES12%
- DIYOMR8%
- Vomgomfom4%
- SUNEE3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lbxgap Portable Colored Pencil Case-72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens or Markers Pencil Case Organizer for Artist
Lbxgap$9.954.6★2,016 rev
DIYOMR 24/36/72 Slots Pencil Wrap - Roll Up Bag for Artist Colored Pencils Short Brushes Drawing & Sketching NO PENCILS (Cuddly Cat 24slots)
DIYOMR$8.884.7★1,417 rev
BTSKY Portable Canvas Zippered Colored Pencil Case-Super Large Capacity 72 Slot Pencil Bag Pouch for Watercolor Pencils(Black)
BTSKY$13.564.7★1,246 rev
BTSKY Deluxe PU Leather Pencil Case For Colored Pencils - 120 Slot Pencil Holder with Handle Strap Handy Colored Pencil Box Large(Black)
BTSKY$17.644.7★2,999 rev
BTSKY 200 Slots Colored Pencil Organizer - Deluxe PU Leather Pencil Case Holder with Removal Handle Strap Pencil Box Large for Colored Pencils Watercolor Pencils (Black)
BTSKY$23.314.7★2,646 rev
Newest
by launch date
YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)
YOUNGCOL$15.25101 rev
QSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers
QSYZAIL$10.0911 rev
72 Slots Colored Pencil Case Pencil Holder Color pencil organizer Storage (Black)
YOUNGCOL$11.8921 rev
Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black
Awlcaw$31.6287 rev
YOUSHARES 300 Slots Color Pencil Case - Pen Case Organizer with Handy Wrap & Zipper Multilayer Holder for Prismacolor Colored Pencils & Gel Pen (Rainforest)
YOUSHARES$32.912,716 rev
Trending
90-day click momentumQSYZAIL 72 Slot Colored Pencil Case Portable Zipper Color Pencils Holder Organizer for Watercolor Pens Markers
QSYZAIL$10.094.8★
YOUNGCOL 120 Slots Colored Pencil Case Color Pencil Organizer Storage Large Capacity Pencil Case (Green + Sunflower)
YOUNGCOL$15.254.7★
Awlcaw Marker Organizer Case Bag Large Markers Storage Backpack with USB Port for Artists Illustrators Creatives Pen Travel Holder Case Bag for Art Creativity Craft Supply Black
Awlcaw$31.624.3★
Vomgomfom 200 Slots Pencil Bag 4-Layer Zipper Portable Art Supply Organizer PU Leather Large Capacity Colored Pencil Case with Handle for 200 Watercolor Pens Gel Pens (Pink Rose)
Vomgomfom$21.354.6★
Lbxgap PU Pencil Case - 72 Slots Colored Pencil Case Organizer with Zipper for Watercolor Pens Pencil Case Organizer for Artist
Lbxgap$9.914.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“is designed in HIGH quality”
“The colours are beautiful”
“Storage capacity is great”
“Definitely worth the price”
“Good size”
“It is sturdy”
“Well made not cheap, good pencils”
“will be handy”
“Product is as advertised”
“Super cute, durable”
What buyers complain about
“Large”
“Too flimsy and doesn't stay latched”
“Bad quality”
“Broke easily”
“The elastic bands holding them in are too small”
“therefore take up more space inside the case”
“when I go to pull one out its difficult”
“the zipper broke already”
“The quality of the materials has gone down, the stitching is uneven, and poorly done”
“Flimsy latch, they pop open when I pick them up one handed”