colored clay
Skip it47/100a small market ($42K/yr) — colored clay doesn't clear our bar today.
Market/yr
$42K
Growth (1y)
+194.2%
Products
26
Brands
13
was 16 a year ago
Sellers
45
Price range
$1.71–$43.41
Returns
1.2%
Rating
4.5★
Skip it
Scored 47/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +194.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Pepy62%
- Crayola9%
- MODOH6%
- Cra-Z-Art5%
- Van Aken4%
- Jovi4%
- Other (7 brands)10%
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 45 sellers compete here.
Brands
13 falling
was 16 a year ago
Sellers
45
Top 5 brand share
86%
Product shelf
All 26 tracked products in this niche.
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$16.504.5★473 reviews
Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
Pepy
$24.194.8★462 reviews
Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
Pepy
$9.634.5★123 reviews
Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
Pepy
$9.994.7★320 reviews
Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up
Crayola
$8.874.6★6,042 reviews
MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)
MODOH
$17.584.5★245 reviews
Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)
Cra-Z-Art
$4.834.6★1,330 reviews
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$7.494.5★3,926 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun set”
“Vibrant color”
“Great quality for price point”
“Ease of use”
“Cost effective”
“As advertised”
“Great for creative products”
“is a great choice for kids, beginners, and casual craft projects thanks to its soft, smooth texture thats easy to shape and use without special tools or baking, making it very convenient for home or classroom activities; the 5-pound container provides plenty of material for multiple creations, and its white finish is ideal for painting once dry”
“This product stays soft”
“Its great for home, classrooms, or as a gift”
What buyers complain about
“It's never dry”
“Its an off white”
“hard to get smooth”
“breakable”
“The packets were smaller than I expected”
“Sticks to absolutely everything”
“The clay is fairly poor quality”
“Not easy to use”
“the objects had a very odd texture”
“Weird color and texture”
Top return reasons
- Material Quality20%
- Moist/Dry11%
- Value For Money11%
- Size-Overall10%
- Hard Feel8%
- Color7%
- Advertised Vs Actual Product6%
- Functionality-Overall4%
- Quality-Overall3%
- Defective Material/Parts2%