colored cardstock
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 887K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$5.35–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,193.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
88
Top-5 brand share
82%
Open market
15%
- Astrobrights37%
- TUXIYA21%
- Neenah15%
- Saccik5%
- Ftumertly4%
- 3 otters3%
- Open — no brand owns it (12 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)
Astrobrights$19.534.9★3,923 rev
Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack
Astrobrights$16.794.8★1,760 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★330 rev
Neenah Astrodesigns Cardstock Pack 8.5X11 72/Pkg - 18 Bold & Vivid Colors
Neenah$7.204.8★13,230 rev
WAU24447812 - PAPER 8.5X11 CDSTK 75 AST
Neenah$9.424.8★19,449 rev
Newest
by launch date
108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies
LOTWOW$16.2723 rev
Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking
Ftumertly$6.298 rev
40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
Prudiut$6.3262 rev
240 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations
TUXIYA$22.1331 rev
200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies
Saccik$20.0060 rev
Trending
90-day click momentum108 Sheets Colored Cardstock 8.5 X 11 50 Assorted Colors 180GSM/65LB Construction Paper Card Stock Printer Paper for DIY Crafts Printing Scrapbooking Party Decorations Art Supplies
LOTWOW$16.274.8★
Ftumertly Colored Cardstock 40 Pack Mixed 10 Assorted Colors 180gsm/65lb Card Stock Paper 8.5 x 11 Card Stock Colored Colorful Cardstock Paper for Crafting Christmas DIY Card Making Scrapbooking
Ftumertly$6.294.2★
160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations
TUXIYA$19.124.7★
40 Sheets Colored Cardstock 8.5 x 11 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
Prudiut$6.324.7★
MAXECHO 8.5 X 11 Colored Cardstock Bulk 100 Assorted Sheets in 50 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Party Decorations Cricut 180 GSM/65 LB
MAXECHO$12.174.8★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — -3.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colors”
“the paper quality is nice”
“Sturdy Stock Paper”
“Excellent Value”
“The sheets are thick”
“Good paper”
“As described”
“the print quality was excellent for what I was looking for”
“The cardstock itself is sturdy”
“Easy to use”
What buyers complain about
“Not as thick as I expected”
“Not white”
“Thin paper not cardstock quality”
“It doesnt feel sturdy enough”
“Misleading and disappointing”
“NOT THE LISTED SIZE”
“overpriced”
“Colors are not true to pictures”
“Overall, very cheap and not worth the money”
“I did not actually print with this paper”