color paper for crafts
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$2.90–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,097.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 57K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
72
Top-5 brand share
68%
Open market
26%
- AIMI23%
- Crayola18%
- TUXIYA11%
- Tru-Ray8%
- Neenah8%
- Bupete6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AIMI Assorted Colors Bulk for School Construction Paper A4 Copy Paper
AIMI$6.074.4★640 rev
Crayola Construction Paper Bulk Pack (480 Sheets) 10 Assorted Colors 9x12 Teacher School Supplies & Classroom Must Haves Card Making Craft Supplies Art Paper
Crayola$13.084.8★9,277 rev
Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets
Tru-Ray$5.704.8★14,193 rev
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.354.7★184 rev
Colored Paper 100 Sheets Construction A4 Copy Paper for Craft Art Drawing
YOUNGWELL$5.714.0★236 rev
Newest
by launch date
200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies
Saccik$20.0060 rev
120 Sheets 8.5 X 11 Colored Cardstock 60 Assorted Colors Construction Paper Card Stock Printer Paper For Printing Cardstock Paper Color Paper For Diy Crafts Kids School Supplie(180gsm/65lb)
Peseojiar$11.3629 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.35184 rev
Trending
90-day click momentum200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies
Saccik$20.004.6★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
120 Sheets 8.5 X 11 Colored Cardstock 60 Assorted Colors Construction Paper Card Stock Printer Paper For Printing Cardstock Paper Color Paper For Diy Crafts Kids School Supplie(180gsm/65lb)
Peseojiar$11.364.8★
50 Pack Colored Paper 8.5 x 11 Assorted Goefun Colored Cardstock 25 Colors 65lb Multicolor Construction Paper for Crafts & Scrapbooking
Goefun$12.434.8★
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.354.7★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -23.0% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colors”
“Good quality and vibrant colors”
“Sturdy paper”
“Great Buy”
“As described”
“Good paper”
“Nice thickness”
“easy to use”
“great for drawing”
“Great Size and great price”
What buyers complain about
“Very thin material”
“I didnt like the colors”
“Some of the paper is thin”
“Small”
“Thin low quality”
“Rips easily”
“Some do not fold well”
“cheaper”
“The photo makes it look like more than you get”
“NOT 15 of each color”