color
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Good$657K$657K/yr · 1.8M searches
Price range
Good$5.13–$29.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,792.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
113
Top-5 brand share
92%
Open market
5%
- Crayola62%
- KALOUR13%
- Soucolor12%
- Yagol3%
- Kird Barken3%
- PRINA3%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51rGfVjC03L.jpg)
Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]
Crayola$14.594.7★29,310 rev
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★30,292 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Crayola 24 Twistables Colored Pencils
Crayola$14.704.7★1,664 rev
Crayola Twistables Crayons for Kids (24ct) Cute School Supplies for Toddlers Preschool Kindergarten Elementary Gifts for Boys & Girls Ages 3 4 5
Crayola$7.494.6★8,265 rev
Newest
by launch date
Crayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+
Crayola$12.0711 rev
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.27849 rev
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.39942 rev
Taotree 36 Colors Dual Tip Art Markers Pens for Adult Coloring Books Artist Fine & Brush Tip Coloring Marker Drawing Pens for Journaling Note Taking Lettering Calligraphy Craft Art Supplies Set
Taotree$8.392,257 rev
Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.
Yagol$12.204,514 rev
Trending
90-day click momentumCrayola Clicks 2.0mm Mechanical Colored Pencil Set 12 Pastel Colors Cute School Supplies for Teachers 24 Replacement Cores Ages 6+
Crayola$12.075.0★
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★
Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8
Crayola$5.804.7★
Crayola 071662574086 Twistables Pencils Assorted Colors 12 Ea (Pack of 3)
Crayola$14.814.8★
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.394.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Good quality and good container”
“good value”
“Great markers”
“As advertised”
“I love the smoothness”
“- easy for my toddler to hold”
“Durable and strong”
“Fun to use”
“Easy sharpening”
What buyers complain about
“Dull color”
“Not worth the price for the overall quality”
“Falls apart easily”
“they arent very sharp”
“Thought this would be worth the price”
“seem to have been used”
“And breaks apart fairly quickly”
“disappointing the colors are so far off”
“Some of the tips were broken off”
“tough to use”