cold wax medium
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$12.65–$31.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Review moat
Good762.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Market size
Okay$253K$253K/yr · 135K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
32
Top-5 brand share
94%
Open market
3%
- Jacquard39%
- Moshify24%
- Gamblin18%
- Conelist6%
- YOTEBLE6%
- OverZyn4%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jacquard Dorlands Wax - 4 Ounce - Versatile Pure Wax and Damar Resin - Protective Topcoat for Sealing and Finishing
Jacquard$13.434.8★2,859 rev
Moshify Jacquard Dorlands Wax 4fl oz - Cold Wax Medium Made in USA - Oil Painting - Watercolor Sealer - Bundled Palette Knife
Moshify$26.154.8★561 rev
Gamblin Artist Colors Cold Wax Oil Painting Medium Clear 4oz jar
Gamblin$15.054.8★611 rev
Cold Wax Medium Watercolor Wax Sealer for Sealing Protection Brightening for Watercolor Colored Pencils Sketching Pastels Charcoal Long-Lasting No Fading with Palette Knife 100 ml
YOTEBLE$13.314.2★15 rev
Overzyn Cold Wax Medium Cold Wax Watercolor Wax Sealer Cold Wax Medium for Oil Painting Creating Transparency and Smoothness Enhance Adhesion Protect Painting Easily Mixes with Oil Paints 3.33 Oz
OverZyn$12.754.0★19 rev
Newest
by launch dateCold Wax Medium Watercolor Wax Sealer for Sealing Protection Brightening for Watercolor Colored Pencils Sketching Pastels Charcoal Long-Lasting No Fading with Palette Knife 100 ml
YOTEBLE$13.3115 rev
Conelist 1 Pcs Cold Wax Medium 4 oz Versatile Waterproof Protective Pure Wax and Damar Resin Medium for Painting Sealing and Finishing Oil Painting Waterproof and Dustproof
Conelist$12.6545 rev
Overzyn Cold Wax Medium Cold Wax Watercolor Wax Sealer Cold Wax Medium for Oil Painting Creating Transparency and Smoothness Enhance Adhesion Protect Painting Easily Mixes with Oil Paints 3.33 Oz
OverZyn$12.7519 rev
Conelist 4 oz Cold Wax Medium for Oil Painting Wax Medium with Palette Knife Waterproof and Dustproof Versatile Protective Coat for Watercolor Painting Sealing Finishing
Conelist$14.6118 rev
Jacquard Dorlands Wax Medium 4 fl oz Cold Wax for Oil Painting & Watercolor Sealing Protective Finish with Bundling Bliss Palette Knife
Bundling Bliss$21.2335 rev
Trending
90-day click momentumCold Wax Medium Watercolor Wax Sealer for Sealing Protection Brightening for Watercolor Colored Pencils Sketching Pastels Charcoal Long-Lasting No Fading with Palette Knife 100 ml
YOTEBLE$13.314.2★
Conelist 1 Pcs Cold Wax Medium 4 oz Versatile Waterproof Protective Pure Wax and Damar Resin Medium for Painting Sealing and Finishing Oil Painting Waterproof and Dustproof
Conelist$12.654.6★
Overzyn Cold Wax Medium Cold Wax Watercolor Wax Sealer Cold Wax Medium for Oil Painting Creating Transparency and Smoothness Enhance Adhesion Protect Painting Easily Mixes with Oil Paints 3.33 Oz
OverZyn$12.754.0★
Conelist 4 oz Cold Wax Medium for Oil Painting Wax Medium with Palette Knife Waterproof and Dustproof Versatile Protective Coat for Watercolor Painting Sealing Finishing
Conelist$14.614.7★
Gamblin Artist Colors Cold Wax Oil Painting Medium Clear 4oz jar
Gamblin$15.054.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Jan, May, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works well on watercolor paintings”
“I have already repurchased this item due to its performance”
“Easy to use”
“does a great job of deepening the colors”
“A good purchase for the money”
“works well but”
“Water proof water colors envelopes”
“works as directed”
“It has a smooth”
“Very low odor”
What buyers complain about
“It leaves a strange sheen to the painting”
“not a strong smell”
“However, it altered the color of the acrylic paint I used”
“A quarter of it leaked out into the packaging”
“slightly tacky”
“its not inexpensive”
“that did not work well”
“The instructions are a little misleading”
“is not high gloss”