cold wax
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Great$9.20–$42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Review moat
Good1,480.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 155K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
70
Top-5 brand share
85%
Open market
11%
- Jacquard29%
- Gamblin20%
- Moshify19%
- Persian13%
- Conelist4%
- YOTEBLE4%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jacquard Dorlands Wax - 4 Ounce - Versatile Pure Wax and Damar Resin - Protective Topcoat for Sealing and Finishing
Jacquard$13.434.8★2,859 rev
Moshify Jacquard Dorlands Wax 4fl oz - Cold Wax Medium Made in USA - Oil Painting - Watercolor Sealer - Bundled Palette Knife
Moshify$26.154.8★561 rev
Gamblin Artist Colors Cold Wax Oil Painting Medium Clear 4oz jar
Gamblin$15.054.8★611 rev
Persian Cold Wax Hair Remover Kit 1 Count
Persian$14.824.1★3,405 rev
Cold Wax Medium Size: 16 oz
Gamblin$31.174.7★600 rev
Newest
by launch date
Cold Wax Medium Watercolor Wax Sealer for Sealing Protection Brightening for Watercolor Colored Pencils Sketching Pastels Charcoal Long-Lasting No Fading with Palette Knife 100 ml
YOTEBLE$13.3115 rev
Conelist 1 Pcs Cold Wax Medium 4 oz Versatile Waterproof Protective Pure Wax and Damar Resin Medium for Painting Sealing and Finishing Oil Painting Waterproof and Dustproof
Conelist$12.6545 rev
Overzyn Cold Wax Medium Cold Wax Watercolor Wax Sealer Cold Wax Medium for Oil Painting Creating Transparency and Smoothness Enhance Adhesion Protect Painting Easily Mixes with Oil Paints 3.33 Oz
OverZyn$12.7519 rev
Conelist 4 oz Cold Wax Medium for Oil Painting Wax Medium with Palette Knife Waterproof and Dustproof Versatile Protective Coat for Watercolor Painting Sealing Finishing
Conelist$14.6118 rev
Jacquard Dorlands Wax Medium 4 fl oz Cold Wax for Oil Painting & Watercolor Sealing Protective Finish with Bundling Bliss Palette Knife
Bundling Bliss$21.2335 rev
Trending
90-day click momentumCold Wax Medium Watercolor Wax Sealer for Sealing Protection Brightening for Watercolor Colored Pencils Sketching Pastels Charcoal Long-Lasting No Fading with Palette Knife 100 ml
YOTEBLE$13.314.2★
Conelist 1 Pcs Cold Wax Medium 4 oz Versatile Waterproof Protective Pure Wax and Damar Resin Medium for Painting Sealing and Finishing Oil Painting Waterproof and Dustproof
Conelist$12.654.6★
Overzyn Cold Wax Medium Cold Wax Watercolor Wax Sealer Cold Wax Medium for Oil Painting Creating Transparency and Smoothness Enhance Adhesion Protect Painting Easily Mixes with Oil Paints 3.33 Oz
OverZyn$12.754.0★
Conelist 4 oz Cold Wax Medium for Oil Painting Wax Medium with Palette Knife Waterproof and Dustproof Versatile Protective Coat for Watercolor Painting Sealing Finishing
Conelist$14.614.7★
All-Natural Sugar Wax for Body Hair Removal - Persian Cold Wax 16 fl oz (480 ml)
Parissa$20.204.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works well on watercolor paintings”
“Easy to use”
“Excellent product”
“Great value for money”
“works well but”
“As described”
“does a great job of deepening the colors”
“Very soft”
“Water proof water colors envelopes”
“Very low odor”
What buyers complain about
“I dislike the stickiness”
“Did not work”
“They leave a bit of residue”
“It leaves a strange sheen to the painting”
“not a strong smell”
“Doesnt remove hair easily”
“doesnt work very well for thicker hair”
“Poor quality product for under arm hair removal”
“Allergic Reaction”
“makes a mess”