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coconut wax for candle making

Skip it42/100

a small market ($230K/yr) — coconut wax for candle making doesn't clear our bar today.

Market/yr

$230K

Growth (1y)

+132.3%

Products

17

Brands

8

was 11 a year ago

Sellers

15

Price range

$9.38–$86.23

Returns

1.1%

Rating

4.6★

42/100

Skip it

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
69
×0.30
Competition
30
×0.20
Quality gap
28
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +132.3% year over year.
4K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Competition

57%American Soy Organics
  • American Soy Organics57%
  • Direct Candle Supply25%
  • TooGet10%
  • ALEXES2%
  • fleur de spa2%
  • Generic2%
  • Other (2 brands)3%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 15 sellers compete here.

Brands

8 falling

was 11 a year ago

Sellers

15

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend
14Generic$34.534.4★382%rising

Product shelf

All 17 tracked products in this niche.

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 5 lbs

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 5 lbs

American Soy Organics

$23.884.8★1,176 reviews

Direct Candle Supply - 10 lb Coconut Soy Candle Wax for Candle Making - Creamy Blend for High Load Fragrance Formulation Coco Wax Coconut Soy Candle Wax Cera para Velas

Direct Candle Supply - 10 lb Coconut Soy Candle Wax for Candle Making - Creamy Blend for High Load Fragrance Formulation Coco Wax Coconut Soy Candle Wax Cera para Velas

Direct Candle Supply

$39.594.7★1,487 reviews

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 10 lbs

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 10 lbs

American Soy Organics

$38.404.8★1,176 reviews

American Soy Organics 1 lbs Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts

American Soy Organics 1 lbs Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts

American Soy Organics

$11.714.4★9 reviews

Direct Candle Supply - Coconut Soy Wax Blend for Candle Making - 5 lb. Creamy Blend for High Load Fragrance Formulation - (5 lb)

Direct Candle Supply - Coconut Soy Wax Blend for Candle Making - 5 lb. Creamy Blend for High Load Fragrance Formulation - (5 lb)

Direct Candle Supply

$24.184.7★1,487 reviews

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 25 lbs

American Soy Organics Freedom Coconut Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Coconut Candle Wax for Container Candles Tealights Wax Melts 25 lbs

American Soy Organics

$86.234.8★1,176 reviews

TooGet Natural Coconut Wax 2 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F

TooGet Natural Coconut Wax 2 lb - DIY Handmade Scented Candle Making Supplies Pure White Coconut Wax Melting Point 41/106F

TooGet

$15.474.7★287 reviews

Coconut Soy Wax Beads for Candle Making | 5lb Coconut Soy Candle Wax Pastilles for Candlemaking | Smooth Blend for High Load Fragrance Formulation | Candle Making Supplies

Coconut Soy Wax Beads for Candle Making | 5lb Coconut Soy Candle Wax Pastilles for Candlemaking | Smooth Blend for High Load Fragrance Formulation | Candle Making Supplies

Direct Candle Supply

$25.064.6★305 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great product, very consistent in quality”

Ease Of Use17%

“Easy to use”

Smell12%

“It blended well with fragrance oils”

Value For Money10%

“Definitely worth the price”

Soft Feel5%

“Smooth and easy”

Heating5%

“Great product, melts nicely”

Advertised Vs Actual Product3%

“Item was described”

Ease Of Cleaning3%

“gives a clean”

Functionality-Overall2%

“Great wax to use for candle making”

Refills-Overall2%

“Easy to use to refill all my empty candle tubs”

What buyers complain about

Smell16%

“all the fragrance oils are separating”

Value For Money8%

“Personally, I think it's more expensive than it should be”

Quality-Overall8%

“not as good as other brands”

Heating7%

“I couldnt even fix them with a heat gun”

Functionality-Overall7%

“Doesn't work well”

Hard Feel5%

“Too soft”

Flammable5%

“caused burning in the pot”

Natural Resource Wastage3%

“This caused a lot of waste”

Wood Quality3%

“Not good with crackling wood wicks”

Leak-Proof2%

“Every time i use this it leaks hot wax everywhere”

Top return reasons

  • Value For Money19%
  • Advertised Vs Actual Product15%
  • Smell14%
  • Functionality-Overall12%
  • Size-Overall10%
  • Quality-Overall5%
  • Heating3%
  • Leak-Proof2%
  • Ease Of Use2%
  • Color2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.