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coconut vanilla essential oil

Skip it50/100

a small market ($78K/yr) — coconut vanilla essential oil doesn't clear our bar today.

Market/yr

$78K

Growth (1y)

+154.4%

Products

28

Brands

9

was 11 a year ago

Sellers

11

Price range

$6.88–$22.13

Returns

1.1%

Rating

4.3★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
71
×0.30
Competition
62
×0.20
Quality gap
57
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 44 weeks — +154.4% year over year.
3K2KSep '25Oct '25Dec '25Feb '26Mar '26May '26

Competition

52%PHATOIL
  • PHATOIL52%
  • Buyitshipit22%
  • AromaLYA8%
  • MAYJAM6%
  • Aroma Depot3%
  • Eternal Essence Oils2%
  • Other (3 brands)6%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 11 sellers compete here.

Brands

9 falling

was 11 a year ago

Sellers

11

Top 5 brand share

91%

#ProductBrandPriceRatingReviewsClick shareTrend
2AromaLYA$9.714.0★1208%rising

Product shelf

All 28 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Amazing Scent”

Quality-Overall4%

“This brand consistently has good products as advertised”

Value For Money3%

“Worth it”

Durability2%

“It lasts a long time”

Size-Overall1%

“Good size”

Advertised Vs Actual Product1%

“Works and appears as advertised”

Strength1%

“Strong”

Soft Feel1%

“Perfect and smooth for the house”

Taste-Overall1%

“Smells yummy”

Gifting Purpose1%

“What a wonderful gift to give also”

What buyers complain about

Smell59%

“It stinks”

Size-Overall6%

“bottles are TINY”

Strength4%

“Not strong enough”

Leak-Proof3%

“They leak”

Value For Money2%

“Not really worth the price”

Oily/Greasy1%

“Oil”

Quality-Overall1%

“Nice product,but lacking performance:”

Advertised Vs Actual Product1%

“False advertisement”

Natural Ingredients1%

“This is not natural or safe”

Durability1%

“Doesn't last at all”

Top return reasons

  • Smell72%
  • Advertised Vs Actual Product10%
  • Leak-Proof4%
  • Size-Overall3%
  • Ingredients-Overall2%
  • Functionality-Overall1%
  • Value For Money1%
  • Natural Ingredients1%
  • Quality-Overall1%
  • Vegan/Organic1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.