cloisonne kit
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.86avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$8.16–$102.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 130K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
17
Top-5 brand share
92%
Open market
5%
- HandmadeFineart Finest Selection64%
- Blauwhim14%
- WINUSD5%
- ERSENNQW5%
- Magicaldiy4%
- UJOY3%
- Open — no brand owns it (7 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3Pcs Large DIY Bookmarks Kit Cloisonne Filigree Enamel
HandmadeFineart Finest Selection$26.964.1★18 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$36.894.1★22 rev
Blauwhim Wooden Coasters Craft Kits Filigree Enamels Painting DIY Coasters Art Projects Materials & Tools Package Crafts for Adults Hobby Seniors Women Teens (Lotus)
Blauwhim$41.114.3★47 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$32.914.0★31 rev
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$32.945.0★1 rev
Newest
by launch date
WEBEEDY 53 Pcs Cloisonne Enamel Tool Set for Beginners Complete Enamel Craft Supplies Including Wood Boards Brushes Mixing Tools & More for Cloisonne Art Projects Home Crafting Use
WEBEEDY$16.380 rev
Blauwhim DIY Magnets Craft Kits Cloisonne Style Enamel Arts and Crafts for Adult Cute Tomato Cat Design Beginner Friendly Birthday Valentines Day Gifts for Girls Teens Adults Families
Blauwhim$20.265 rev
Magicaldiy Cloisonne Enamel Tool Kit Gold and Silver Aluminum Wire Professional Jewelry Making Tools with Scissors Tweezers Wood Board
Magicaldiy$15.793 rev
BlingNook Cloisonne Bracelet For Women Chunky Bangle Trendy Cute Flower Enamel Bangles Multi Tone Engraved Cuff Gold Plated Bracelets Stackable Wife Jewelry Friendship Gift (Blue&Pink Set One Size)
BlingNook$17.4935 rev
BlingNook Cloisonne Bracelet For Women Chunky Bangle Trendy Cute Flower Enamel Bangles Multi Tone Engraved Cuff Gold Plated Bracelets Stackable Wife Jewelry Friendship Gift (Blue One Size)
BlingNook$11.7635 rev
Trending
90-day click momentum
UJOY Bracelet Cloisonne Jewelry Fashion Opening Hinged Bangles Crafted Blue Colored Enamel Flower Gifts for Women 88A11-55A82 Blue White
UJOY$36.284.6★
BlingNook Cloisonne Bracelet For Women Chunky Bangle Trendy Cute Flower Enamel Bangles Multi Tone Engraved Cuff Gold Plated Bracelets Stackable Wife Jewelry Friendship Gift (Blue One Size)
BlingNook$11.764.7★
UJOY Vintage Cloisonne Bracelet Beautiful Flower Enamel Hinge Plated Bangles Jewelry for Womens Gifts 88A08-55A114 Green
UJOY$36.884.6★
Cloisonne Filigree Enamel Paint by Numbers Kit All in One with Tools DIY Craft Starter Set for Adults and Beginners Easy Instructions Hobby for Adults Teens Elderly Handmade Home Decor Gifts
HandmadeFineart Finest Selection$27.973.9★
Magicaldiy Cloisonne Enamel Tool Kit Gold and Silver Aluminum Wire Professional Jewelry Making Tools with Scissors Tweezers Wood Board
Magicaldiy$15.795.0★
Demand
Weekly Amazon search volume, last 29 weeks — -52.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute and great quality”
“Such a beautiful craft”
“enjoy a lot”
“Great value for the price”
“Very bright and beautiful”
“It was very easy to put together”
“Fun gifts”
“Very easy to do”
“Great directions”
“The colors are bright”
What buyers complain about
“Instructions are a joke”
“It will NOT look like their picture”
“The whole thing took me about three hours from opening the box to holding the finished piece”
“I was worried about how much glue was ending up exposed on the board”
“Cheap”
“The materials feel cheap”
“Colors are not as vibrant as the picture”
“Harder than advertised”
“Waste of money”
“the design is much harder to complete than it looks online”