clear soap
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Price range
Great$2.93–$100.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,383.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 51K searches
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
42
Top-5 brand share
87%
Open market
6%
- Primal Elements39%
- EDSRDRUS18%
- velona12%
- TinMeZor11%
- MAQIHAN7%
- Amazon Basics7%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★510 rev
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$30.724.7★6,865 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 2 Pound
Primal Elements$14.974.7★6,865 rev
Newest
by launch date
EDSRDRUS 5LB Glycerin Soap Base Unscented Melt and Pour Soap Base for DIY Handmade Deep Pre-Scored Cuts for Effortless Use Easy to Melt (Transparent 5 Pound)
EDSRDRUS$24.5227 rev
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)
EDSRDRUS$36.4936 rev
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.63673 rev
5lb Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin for Soap Making Supplies (Transparent 5 Pound)
EDSRDRUS$23.37334 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.07510 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$29.454.7★
TinMeZor 2LB Clear Glycerin Soap Base Melt and Pour Glycerin Soap Base for Crafting and Making Natural Organic Vegan Easy to Cut
TinMeZor$13.844.7★
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)
EDSRDRUS$36.494.9★
ARWIN Glycerin Soap Bar 180g / 6.3 oz for Face & Body Natural Transparent Soap for Sensitive Skin Gentle Cleansing Hydrating & Soothing with Phytoncide Japanese Pine Scent SLS & Triclosan Free
ARWIN$5.984.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent Quality”
“Lightly scented”
“Cleans well”
“Easy to use”
“It is gentle on skin”
“just what I needed”
“cleans well”
“This base is easy to melt, does lather, cleans the skin pretty good, leaves the skin little moisturized”
“it always does the job well”
What buyers complain about
“Bad smell”
“more watery than I am accustomed to”
“Skin reaction”
“Leaked”
“Does not lather properly”
“Bad quality”
“Not as described”
“Hardly cleans”
“its almost as thin as water”
“Super cheap”