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46

clear glycerin soap base

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A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 22Conversion 64Competition 75Returns 96Price range 78Avg price 89Brand share 12Review moat 43Quality gap 22

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$20.68

avg listing price — sweet spot $15–$100

Price range

Great$7.37–$42.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,183.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 40K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

18

Top-5 brand share

95%

Open market

3%

  • Primal Elements51%
  • EDSRDRUS23%
  • velona9%
  • TinMeZor9%
  • MAQIHAN3%
  • Sukh2%
  • Open — no brand owns it (4 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -5.2% search growth over the last 90 days.
1K600Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality”

Ease Of Use15%

“Easy to use”

Soft Feel8%

“So soft”

Lather7%

“The finished soaps come out firm with a nice lather”

Advertised Vs Actual Product7%

“As described”

Value For Money7%

“Good price”

Smell6%

“It blends well with fragrances”

Moist/Dry4%

“moisturized after ever use”

Efficiency2%

“it works great”

Ease Of Cleaning2%

“Great soap”

What buyers complain about

Advertised Vs Actual Product14%

“Misleading description”

Quality-Overall10%

“Is not cheap”

Smell9%

“This smelled toxic”

Value For Money7%

“Not worth the money”

Size-Overall6%

“Small stay away from”

Lather5%

“Does not melt easily nor does it lather up”

Color5%

“it is not clear on its own it has a yellowing color to it”

Moist/Dry4%

“Very dry glicerine”

Allergies3%

“The soap base makes me itch”

Ease Of Use3%

“It's a little hard to get out of the container to start”

Top return reasons

Advertised Vs Actual Product19%
Smell12%
Defective Material/Parts8%
Quality-Overall8%
Value For Money8%
Size-Overall7%
Functionality-Overall7%
Color4%
Ingredients-Overall4%
Material Quality4%