clear gesso
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Great$7.74–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$187K$187K/yr · 95K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,146.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
32
Top-5 brand share
89%
Open market
5%
- Liquitex45%
- Mont Marte17%
- Artecho11%
- U.S. Art Supply9%
- Ranger6%
- Falling in Art6%
- Open — no brand owns it (1 brand, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex Professional Gesso Surface Prep Medium 237ml (8.0 oz) Clear
Liquitex$15.254.8★8,830 rev
Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)
Mont Marte$7.744.6★3,074 rev
Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting
Artecho$13.004.7★238 rev
Liquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear
Liquitex$22.984.8★8,830 rev
U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting
U.S. Art Supply$16.944.7★5,543 rev
Newest
by launch date
Falling in Art Clear Gesso for Acrylic Painting Acrylic Gesso Primer for Oil Paints 16 oz Non-Toxic Canvas Primer Surface Prep Medium
Falling in Art$15.43185 rev
Artecho Clear Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting
Artecho$13.00238 rev
Mont Marte Premium Clear Texture Gesso Acrylic Medium 8.45oz (250ml)
Mont Marte$7.743,074 rev
U.S. Art Supply Clear Gesso Primer (16oz) for Oil & Acrylic Painting - Enhances Blending & Canvas Paint Prep - Mixable Clear Gesso Primer for Acrylic Painting
U.S. Art Supply$16.945,543 rev
The Crafters Workshop Clear Gesso Primer for Acrylic Painting & Mixed Media Art - Boutique Quality 8 oz Jar
The Crafter's Workshop$12.87788 rev
Trending
90-day click momentumLiquitex Professional Gesso Surface Prep Medium 473ml (16-oz) Clear
Liquitex$22.984.8★
Liquitex Professional Gesso Surface Prep Medium 118ml (4-oz) Clear
Liquitex$15.034.8★
Ranger MDM46424 Dina Wakley Media Gesso 4oz Jar-Clear Clear
Ranger$9.084.8★
Liquitex Professional Gesso Surface Prep Medium 946ml (32-oz) Clear
Liquitex$37.104.8★
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality gesso”
“For painting, it provides a nice smooth surface”
“Great coverage”
“Better than expected”
“Money well spent”
“easy to use”
“Stayed clear after drying”
“It brings out the vibrancy of the colors”
“Gets the job done well”
“Very durable and the adhesion is no bad it acutally glue my ends down to the page”
What buyers complain about
“Takes away control of paint”
“is like the cheap acrylics”
“Dries sticky”
“Bit pricey”
“I ordered white instead of clear”
“It warped a little”
“Not the best”
“It does have a somewhat noticable scent”
“It doesn't spread smoothly”
“To watery”