clay kit for kids
Skip it43/100a small market ($101K/yr) — clay kit for kids doesn't clear our bar today.
Market/yr
$101K
Growth (1y)
+71.5%
Products
31
Brands
22
was 21 a year ago
Sellers
71
Price range
$6.97–$61.09
Returns
1.2%
Rating
4.6★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +71.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 8.2×
Competition
- Crayola23%
- ESSENSON20%
- UHAPEER14%
- Pott'd8%
- BeadHub5%
- ReArt4%
- Other (16 brands)26%
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 71 sellers compete here.
Brands
22 rising
was 21 a year ago
Sellers
71
Top 5 brand share
70%
Product shelf
All 31 tracked products in this niche.
UHAPEER Air Dry Clay Kit for Adults Pottery Set for Beginners with Clay Sculpting Tools Varnish Pottery Paint Step-by-Step Guide & Video Gift for Arts Crafts Lover
UHAPEER
$29.554.7★102 reviews
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$7.494.5★3,926 reviews
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
Crayola
$27.454.8★4,175 reviews
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
Crayola
$36.744.8★4,175 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
Pottery Kit for Beginners 4.4LBS Air Dry Clay for Adults with Sculpting Tools Paint Glaze 2kg Air-Dry Modeling Clay | Molding Sculpt & Painting Set Hobby Date Night DIY Art Craft Kits (White)
BeadHub
$55.214.5★161 reviews
Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides
Pott'd
$46.694.6★2,324 reviews
Magic Clay - Air Dry Clay 36 Colors Modeling Clay for Kids with Tools Soft & Ultra Light Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$9.584.5★3,926 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Good quality kit”
“easy to shape”
“Great deal”
“Vibrant color”
“Amazing gift”
“This craft kit contains very good quality materials that are easy to work with”
“As advertised”
“Hours of creative fun”
“Very smooth and soft”
What buyers complain about
“doesnt dry well at all”
“breakable”
“Not White”
“not good for making a long-term quality piece”
“Sticky Mess”
“hard to get smooth”
“How, I find it quite hard to use”
“Although the price is a bit high”
“Bags arent big enough”
“have a chemical odor”
Top return reasons
- Material Quality17%
- Value For Money14%
- Moist/Dry13%
- Size-Overall9%
- Color7%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall5%
- Quality-Overall3%
- Defective Material/Parts3%