clay kit
Skip it46/100a small market ($377K/yr) — clay kit doesn't clear our bar today.
Market/yr
$377K
Growth (1y)
+120.4%
Products
16
Brands
13
was 18 a year ago
Sellers
34
Price range
$5.71–$37.75
Returns
1.2%
Rating
4.5★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 79 weeks — +120.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Competition
- Aestd-ST36%
- ARTPAR13%
- Crayola10%
- CiaraQ9%
- CyAJM8%
- ReArt5%
- Other (7 brands)19%
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 34 sellers compete here.
Brands
13 falling
was 18 a year ago
Sellers
34
Top 5 brand share
75%
Product shelf
All 16 tracked products in this niche.
Aestd-ST Polymer Clay 50 Colors Modeling Clay for Kids DIY Starter Kits Oven Baked Model Clay Non-Sticky Molding Clay with Sculpting Tools Gift for Children and Artists
Aestd-ST
$19.394.6★5,334 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
ARTpar 52 Colors Polymer Clay kitModeling Clay with Sculpting Tools for Starter Oven Bake DIY Model Clay Non-Toxic Non-Sticky Gift for Kids Adults
ARTPAR
$19.734.6★141 reviews
Non-Toxic Polymer Clay 50 Colors Oven Bake Modeling Clay Kit DIY Crafts
CyAJM
$19.374.5★2,801 reviews
CiaraQ 50-Color Polymer Clay Oven Bake Modeling Kit
CiaraQ
$19.284.5★11,990 reviews
ReArt Natural Air-Dry Modeling Clay - 10LBs with 40 Pcs Pottery Sculpting Tool Set All-Purpose Clay (Gray)
ReArt
$37.754.4★1,301 reviews
Amrules Clay Tools Kit 27 PCS Pottery Tools Practical Polymer Clay Sculpting Tools Kit Air Dry Clay Tools Set for Adults Pottery Craft Dotting Carving Drawing Molding Modeling Shaping
Amrules
$9.314.7★1,742 reviews
ARTPAR Air Dry Clay Kit for Kids-12 Animals Modeling Magic Clay DIY Art Crafts Molding Clay Set Ultra Light & Soft Safe & Non-Stick with Sculpting Tools & Tutorials Unique Gifts for Boys & Girls
ARTPAR
$25.864.6★274 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to use”
“The quality feels solid for the price”
“Vibrant color”
“Ease of use”
“Good value for money”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“Really promotes their creativity”
“Very cute gift”
“As advertised”
“Very smooth and soft”
What buyers complain about
“Dry and crumbly”
“Not White”
“breakable”
“Too stiff”
“Sticks to absolutely everything”
“this is a tiny box”
“Not easy to use”
“Awful quality”
“the objects had a very odd texture”
“Weird color and texture”
Top return reasons
- Material Quality18%
- Value For Money12%
- Moist/Dry12%
- Size-Overall10%
- Color7%
- Hard Feel6%
- Advertised Vs Actual Product5%
- Functionality-Overall4%
- Quality-Overall3%
- Defective Material/Parts3%