clay for slime
Skip it45/100a small market ($106K/yr) — clay for slime doesn't clear our bar today.
Market/yr
$106K
Growth (1y)
+135.6%
Products
20
Brands
14
was 11 a year ago
Sellers
40
Price range
$4.14–$29.40
Returns
1.3%
Rating
4.5★
Skip it
Scored 45/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +135.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Daiso23%
- ifergoo14%
- Original Stationery14%
- OJYUDD10%
- Artsity9%
- YACHIYO7%
- Other (8 brands)22%
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 40 sellers compete here.
Brands
14 rising
was 11 a year ago
Sellers
40
Top 5 brand share
71%
Product shelf
All 20 tracked products in this niche.
Soft Clay (2 Set white)
Daiso
$10.494.4★1,471 reviews
Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids
Original Stationery
$10.164.6★6,410 reviews
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD
$9.084.5★5,756 reviews
White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags
Artsity
$12.014.6★400 reviews
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)
ifergoo
$10.264.5★4,429 reviews
RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools
RAINFLOW
$6.974.0★168 reviews
Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)
Daiso
$10.744.5★141 reviews
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
YACHIYO
$13.084.6★304 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“entertained”
“Ease of use”
“Great quality for price point”
“Good value for money”
“Colors were bright”
“This has become my favorite material to finish off my sculptures”
“Really soft”
“Great for family fun and creativity”
“To dry faster”
“It was a gift”
What buyers complain about
“A little slow to dry”
“breakable”
“Its an off white”
“Its HARD”
“Not easy to use”
“Awful quality”
“Not worth the cost”
“It does not adhere to itself very well making it harder to work with or create detailed scultures”
“Bags arent big enough”
“Its very much plasticy and foamy”
Top return reasons
- Material Quality18%
- Moist/Dry15%
- Value For Money12%
- Size-Overall10%
- Advertised Vs Actual Product6%
- Hard Feel6%
- Color5%
- Functionality-Overall5%
- Adhesion/Stickiness3%
- Texture/Consistency-Overall3%