clay
Worth a look56/100clay shows low returns (1.3%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Market/yr
$7.6M
Growth (1y)
+139.0%
Products
9
Brands
7
was 8 a year ago
Sellers
40
Price range
$6.88–$29.84
Returns
1.3%
Rating
4.6★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +139.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Competition
- Crayola59%
- DAS15%
- ifergoo10%
- Aestd-ST6%
- EIGTWEN4%
- ESSENSON3%
- Other (1 brands)3%
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 40 sellers compete here.
Brands
7 falling
was 8 a year ago
Sellers
40
Top 5 brand share
94%
Product shelf
All 9 tracked products in this niche.
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
DAS Air-Hardening Modeling Clay 2.2 Lb. Block White Color (387500)
DAS
$12.554.6★65,721 reviews
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)
ifergoo
$10.264.5★4,429 reviews
Aestd-ST Polymer Clay 50 Colors Modeling Clay for Kids DIY Starter Kits Oven Baked Model Clay Non-Sticky Molding Clay with Sculpting Tools Gift for Children and Artists
Aestd-ST
$19.394.6★5,334 reviews
100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)
EIGTWEN
$13.784.7★905 reviews
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo
$6.884.5★4,429 reviews
ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids
ESSENSON
$7.494.5★3,926 reviews
Old Potters Premium Air Dry Clay White 10 lbs All Natural Modeling Clay. Ideal for Beginners and Advanced Sculptors.
Old Potters
$29.844.5★1,028 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Fun to use”
“Excellent product”
“Cost effective”
“Vibrant color”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“Hours of creative fun”
“As advertised”
“Awesome gift for kiddos”
“Very soft”
What buyers complain about
“Dry and crumbly”
“breakable”
“Not White”
“it doesn't soften up”
“The clay is fairly poor quality”
“Not easy to use”
“this hardened into a rubber silicone material”
“It is somewhat rather sticky”
“Bags arent big enough”
“Not Strong”
Top return reasons
- Material Quality17%
- Moist/Dry15%
- Value For Money13%
- Size-Overall8%
- Color8%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall5%
- Quality-Overall3%
- Defective Material/Parts3%