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circle cutter

Worth a look58/100

circle cutter shows low returns (2.2%), but a small market ($296K/yr) keeps it on the watch list.

Market/yr

$296K

Growth (1y)

+219.5%

Products

41

Brands

29

was 21 a year ago

Sellers

84

Price range

$6.91–$35.77

Returns

2.2%

Rating

4.1★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
15
×0.30
Growth
79
×0.30
Competition
69
×0.20
Quality gap
75
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +219.5% year over year.
12K6KSpike '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

15%Fiskars
  • Fiskars15%
  • UCEC14%
  • HKKYO13%
  • NT Cutter11%
  • Oythiem6%
  • Gyinere5%
  • Other (23 brands)35%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 29 brands and 84 sellers compete here.

Brands

29 rising

was 21 a year ago

Sellers

84

Top 5 brand share

60%

#ProductBrandPriceRatingReviewsClick shareTrend
4NT Cutter$15.174.2★2,4446%falling

Product shelf

All 41 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent quality”

Ease Of Use14%

“Easy To Use”

Advertised Vs Actual Product9%

“Exactly as advertised”

Size-Overall8%

“Size as expected”

Value For Money8%

“good value”

Paper Quality4%

“regular paper fairly well”

Efficiency4%

“its waaaaaay more efficient”

Cutting/Trimming3%

“Smooth cut”

Strength3%

“dont feel flimsy or cheap”

Durability3%

“It has held up well with repeated use”

What buyers complain about

Functionality-Overall12%

“Did not work”

Paper Quality9%

“Not good for thin paper”

Quality-Overall8%

“quality control not so much”

Cutting/Trimming8%

“Terrible cuts”

Durability6%

“Broke on first use”

Instructions/User Manual/Troubleshooting4%

“Poor directions”

Ease Of Use4%

“Difficult to use”

Sharpness4%

“Not the sharpest”

Size-Overall3%

“The blade is small”

Value For Money3%

“overpriced”

Top return reasons

  • Size-Overall25%
  • Functionality-Overall19%
  • Cutting/Trimming10%
  • Advertised Vs Actual Product5%
  • Sharpness5%
  • Value For Money4%
  • Paper Quality4%
  • Defective Material/Parts3%
  • Ease Of Use3%
  • Paper Compatibility3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.