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christmas yarn

Skip it51/100

a small market ($26K/yr) — christmas yarn doesn't clear our bar today.

Market/yr

$26K

Growth (1y)

+332.0%

Products

35

Brands

14

was 15 a year ago

Sellers

127

Price range

$3.90–$40.51

Returns

1.1%

Rating

4.5★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
88
×0.30
Competition
58
×0.20
Quality gap
38
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +332.0% year over year.
14K7KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.8×

Competition

37%Red Heart
  • Red Heart37%
  • Mary Maxim14%
  • Hobby Lobby14%
  • Lily9%
  • Premier Yarns8%
  • CHENURORA5%
  • Other (8 brands)13%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 127 sellers compete here.

Brands

14 falling

was 15 a year ago

Sellers

127

Top 5 brand share

82%

#ProductBrandPriceRatingReviewsClick shareTrend
4Red Heart$4.724.7★32,22810%rising
9Red Heart$18.344.2★343%rising
11Red Heart$3.904.7★41,2813%rising
13Red Heart$11.804.7★41,2812%falling

Product shelf

All 35 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Colors are great”

Value For Money14%

“very affordable price”

Quality-Overall11%

“Great quality”

Material Quality6%

“Great yarn no breaks”

Soft Feel5%

“Soft and easy to work with”

Upholstery/Fabric Quality3%

“Red Heart yarn is perfect for all my crocheting projects”

Ease Of Use3%

“Easy to use”

Gifting Purpose3%

“Great quality and perfect for a Christmas gift”

Advertised Vs Actual Product3%

“Was advertised”

Stitch/Finish/Polish3%

“Crochet up very nicely”

What buyers complain about

Hard Feel20%

“Not That Soft”

Color14%

“the colors are not as vibrant as they used to be”

Value For Money10%

“Its expensive”

Advertised Vs Actual Product10%

“Wrong description”

Ease Of Use6%

“Not easy to crochet with”

Material Quality6%

“Disappointed in yarn quality”

Quality-Overall6%

“very cheap”

Thickness4%

“WANTED THICKER”

Color Fading/Discoloration2%

“Faded”

Size-Overall2%

“Much smaller than I expected”

Top return reasons

  • Color57%
  • Advertised Vs Actual Product9%
  • Display Colors7%
  • Material Quality6%
  • Thin4%
  • Size-Overall4%
  • Value For Money3%
  • Thickness2%
  • Quality-Overall1%
  • Hard Feel1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.