christmas stencils
Skip itPrices mostly outside the sweet spot ($4.02–$16.99) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Great393.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 364K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.02–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
45
Top-5 brand share
41%
Open market
55%
- Yazhiji12%
- DZXCYZ10%
- Augshy7%
- KUANSHENG7%
- DLY LIFESTYLE6%
- SAUYANOR4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
72 PCS 3x3 Inch Christmas Stencils for Painting - Snowflake Santa Claus Christmas Tree Reusable Christmas Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$9.914.6★438 rev
DZXCYZ 80 Pcs 3 x 3 Inch Christmas Stencils for Painting on Wood Reusable Merry Christmas Ornament Snowflakes Holiday Stencils DIY Craft Template Set for Wall Rock Home Decor
DZXCYZ$13.894.6★514 rev
Augshy 56 Pack Christmas Dot Painting Templates Stencils DIY Christmas Pattern Stencils for Scrapbooking Drawing Wall Floor Decor DIY Rock Painting Art Projects (3inch)
Augshy$7.934.6★3,599 rev
Happy Holidays - SAUYANOR
SAUYANOR$9.094.7★35 rev
Coogam 8 Pcs Christmas Stencils Template - Reusable Plastic Craft for Art Drawing Painting Spraying Window Glass Door Car Body Wood Journaling Scrapbook Holiday Xmas Snowflake DIY Decoration 5x5 inch
Coogam$13.134.4★2,250 rev
Newest
by launch date
72 PCS 3x3 Inch Easter Stencils for Painting - Reusable Easter Templates Chicks Eggs Bunny Farm Spring Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.41438 rev
18 PCS Christmas Stencils for Painting On Wood Merry Xmas Stencil Welcome Let It Snow Holiday Doormat Drawing Templates DIY Crafts Cutouts Sign Door Mats Porch Hanger Wreath Home Decor Supplies Winter
Sealmic$9.156 rev
Reusable Christmas Stencils Set of 12 - Stencils for Painting On Wood Walls Fabric Windows - Santa Snowman Pine Tree Deer Xmas Holiday Stencil for Christmas Decorations (Christmas-5A)
Vomulato$4.0211 rev
8 Pcs Large Christmas Stencils for Crafts Reusable Christmas Rub on Transfers Painting Crafts Xmas Stencils for Painting On Doormat Wood Wall Decor (Classic.8)
Sereliy$8.7119 rev
Dunzy 16 Pcs Christmas Stencils for Door Mats Crafts Reusable Merry Christmas Welcome Templates Large Stencil for Painting on Wood Sign Wall Doormat DIY Project
Dunzy$16.9983 rev
Trending
90-day click momentum
24 PCS Christmas Stencils for Wood Painting 3x3 Reusable Holiday Templates with Snowflakes Ornaments & Merry Christmas Designs for Wall Rock & DIY Decor
Motroce$5.724.2★
12 Pcs Christmas Stencils Reusable Painting Stencils for Wall Scrapbook Xmas Greeting Card DIY Project Drawing Aids
XnxnzhHo$5.530.0★
72 PCS 3x3 Inch Easter Stencils for Painting - Reusable Easter Templates Chicks Eggs Bunny Farm Spring Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.414.6★
9 Pcs Christmas Stencils Reusable 12X12 Inch Round Large Christmas Stencils for Painting on Wood Sign Front Door Hanger Xmas Home Decor
BANBBUR$9.074.6★
20pcs Winter Snowflake Christmas Stencils for Painting Reusable Holiday Craft Templates for Wood Signs Canvas Wall and DIY Home Decorations
KUANSHENG$8.934.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 43.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice stencils and seem good quality”
“good size”
“exactly as described”
“held up great to ensure we could reuse them multiple timesz”
“Good deal for money”
“Easy to use”
“They are very sturdy”
“Love the variety of designs that I could create with this set”
“Works well”
“I love the size and the quality of the stencils because they are reusable and strong plastic”
What buyers complain about
“Very small”
“Difficult to use”
“they just didn't work for my application”
“poor quality”
“Also, they are hard to clean after use”
“Flimsy”
“could have been thicker”