christmas scrapbook paper
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great377.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.84–$28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Market size
Okay$161K$161K/yr · 595K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
31 flat
Sellers
46
Top-5 brand share
52%
Open market
43%
- Konsait21%
- SKIONCE11%
- EAMOTOL8%
- WLXTREE6%
- MIATTCLD6%
- Whaline5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Konsait 24 Sheets Christmas Scrapbook Paper 12x12 Double Sided Watercolor Christmas Pattern Paper Xmas Decorative Papers Xmas Cardstock Pad Origami Papers for Card Making Scrapbook Supplies
Konsait$12.044.3★83 rev
24 Sheets Christmas Pattern Paper 12 12 Double-Sided Christmas Scrapbook Craft Paper Red Green Decorative Decoupage Cardstock for Xmas Holiday DIY Card Making Scrapbook Decoration
Generic$10.583.9★85 rev
Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Winter
qianshan$4.934.5★432 rev
Konsait 24 Sheets Christmas Scrapbook Paper 12x12 Double Sided Christmas Pattern Paper Sheets Xmas Decorative Papers Xmas Cardstock Pad Craft Papers for Card Making Scrapbook Supplies
Konsait$10.134.4★75 rev
MIATTCLD Scrapbook Paper Winter Patterned Paper for Scrapbooking 24 Sheets Double Sided Colorful Holiday Decorative Craft Papers for Junk Journals Greeting Cards Decoration (A 12x12 IN)
MIATTCLD$14.454.6★66 rev
Newest
by launch date
Konsait 24 Sheets Christmas Scrapbook Paper 11.8x11.8 Double Sided Sweater Texture Xmas Patterned Paper Christmas Decorative Papers Xmas Origami Papers for Card Making Scrapbook Supplies
Konsait$7.711 rev
Christmas Scrapbook Paper 24Sheets Decorative Christmas Craft Double-Sided Grid Pattern Paper for DIY Photo Album Card Making Scrapbooking Journal 6x6 in
SKIONCE$6.2748 rev
24 Sheets Christmas Scrapbook Pattern Paper Woodland Merry Christmas Double-Sided Plaid Xmas Folded Flat Craft Paper for DIY Card Making Scrapbooking Photo Album 12 Designs 6 x 6 Inch
WLXTREE$7.1051 rev
Christmas Scrapbook Paper Double Sided - 24 Sheets 12 x12 in Printing Pattern Decoupage Decorative Craft Paper Pad for Junk Journals Bullet Journal Card Making
SKIONCE$10.5214 rev
Christmas Scrapbook Paper 12 x 12 - 24 Sheets Double Sided Printing Christmas Pattern Paper Set Decorative Paper for Card Making Scrapbook Decoration
WLXTREE$10.1198 rev
Trending
90-day click momentumKonsait 24 Sheets Christmas Scrapbook Paper 11.8x11.8 Double Sided Sweater Texture Xmas Patterned Paper Christmas Decorative Papers Xmas Origami Papers for Card Making Scrapbook Supplies
Konsait$7.715.0★
Christmas Scrapbook Paper Pad 66: 24 Sheets Single-Sided Merry Christmas Patterned Cardstock Paper Junk Journal Scrapbooking Papers for Photo Album Decoration DIY Origami Card Making Art Collage.
iKammo$5.984.7★
Christmas Scrapbook Paper 6x6 - 12 Design 24 Sheets Single Sided Scrapbooking Patterned Specialty Collection Decorative Craft Paper Sheet for Card Making Photo Album
WLXTREE$6.614.6★
24 Sheets Christmas Scrapbook Pattern Paper Woodland Merry Christmas Double-Sided Plaid Xmas Folded Flat Craft Paper for DIY Card Making Scrapbooking Photo Album 12 Designs 6 x 6 Inch
WLXTREE$7.104.6★
Christmas Scrapbook Paper 24Sheets Decorative Christmas Craft Double-Sided Grid Pattern Paper for DIY Photo Album Card Making Scrapbooking Journal 6x6 in
SKIONCE$6.274.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good product and very versatile”
“The paper was beautiful”
“Easy to Use”
“the adhesive was strong enough to hold everything firmly in place while remaining completely mess-free”
“Worth the price”
“I love the vibrant colors”
“As Advertised”
“its waaaaaay more efficient”
“Love the design”
“Three perfect cuts”
What buyers complain about
“glue sticks are messy”
“Terrible cuts”
“Does not work consistently”
“It ruins your paper”
“It's huge”
“I only get a few uses out of each one”
“Low quality”
“they are way more expensive than they should be”
“Color was darker”
“Does not work on laminate- barely works on paper”