christmas pipe cleaners
Skip itSoft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Great224.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Market size
Okay$118K$118K/yr · 58K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$8.90–$17.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-41.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
7
Top-5 brand share
88%
Open market
0%
- Hapeper24%
- Swpohrat21%
- Zlulary17%
- Caydo13%
- AouEtnay13%
- YYUENG TAK12%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hapeper 200 Pieces Christmas Pipe Cleaners Glitter Chenille Stems for Arts Crafts Projects Supplies 8 Colors
Hapeper$11.594.6★100 rev
Swpohrat 300 Pieces Pipe Cleaner Craft Set Christmas Colors Thick Fuzzy Chenille Stem Pipe Cleaners for DIY Craft Flower Projects Holiday Decorations(Red Dark Green White)
Swpohrat$12.374.8★200 rev
150 Pieces Christmas Pipe Cleaners Chenille Stem 50 White Craft Pipe Cleaners 50 Green Chenille Stems Pipe Cleaners and 50 Red Pipe Cleaners for Arts and Crafts Xmas Home Decoration
Zlulary$8.904.7★166 rev
Caydo 300 Pieces Christmas Pipe Cleaners Glitter Chenille Stems for DIY Craft Valentines Day Decorations (Red Green Gold Silver)
Caydo$13.564.8★601 rev
540 Pcs Christmas Pipe Cleaners Crafts Set Including 240 Pcs Pipe Cleaners for Crafts 200 Pcs Pom Poms 100 Pcs Self Adhesive Wiggle Googly Eyes for DIY Art and Craft Supplies
AouEtnay$16.534.4★23 rev
Newest
by launch date
YYUENG TAK 473 Pcs Christmas Pipe Cleaners Craft SetVarious Accessories Christmas Craft Kit with Wooden Rings Card Paper pom poms Pearls for DIY Decorations Christmas Party Supplies & Creative Gift
YYUENG TAK$17.25259 rev
Swpohrat 300 Pieces Pipe Cleaner Craft Set Christmas Colors Thick Fuzzy Chenille Stem Pipe Cleaners for DIY Craft Flower Projects Holiday Decorations(Red Dark Green White)
Swpohrat$12.37200 rev
540 Pcs Christmas Pipe Cleaners Crafts Set Including 240 Pcs Pipe Cleaners for Crafts 200 Pcs Pom Poms 100 Pcs Self Adhesive Wiggle Googly Eyes for DIY Art and Craft Supplies
AouEtnay$16.5323 rev
Hapeper 200 Pieces Christmas Pipe Cleaners Glitter Chenille Stems for Arts Crafts Projects Supplies 8 Colors
Hapeper$11.59100 rev
150 Pieces Christmas Pipe Cleaners Chenille Stem 50 White Craft Pipe Cleaners 50 Green Chenille Stems Pipe Cleaners and 50 Red Pipe Cleaners for Arts and Crafts Xmas Home Decoration
Zlulary$8.90166 rev
Trending
90-day click momentumCaydo 300 Pieces Christmas Pipe Cleaners Glitter Chenille Stems for DIY Craft Valentines Day Decorations (Red Green Gold Silver)
Caydo$13.564.8★
540 Pcs Christmas Pipe Cleaners Crafts Set Including 240 Pcs Pipe Cleaners for Crafts 200 Pcs Pom Poms 100 Pcs Self Adhesive Wiggle Googly Eyes for DIY Art and Craft Supplies
AouEtnay$16.534.4★
Swpohrat 300 Pieces Pipe Cleaner Craft Set Christmas Colors Thick Fuzzy Chenille Stem Pipe Cleaners for DIY Craft Flower Projects Holiday Decorations(Red Dark Green White)
Swpohrat$12.374.8★
150 Pieces Christmas Pipe Cleaners Chenille Stem 50 White Craft Pipe Cleaners 50 Green Chenille Stems Pipe Cleaners and 50 Red Pipe Cleaners for Arts and Crafts Xmas Home Decoration
Zlulary$8.904.7★
YYUENG TAK 473 Pcs Christmas Pipe Cleaners Craft SetVarious Accessories Christmas Craft Kit with Wooden Rings Card Paper pom poms Pearls for DIY Decorations Christmas Party Supplies & Creative Gift
YYUENG TAK$17.254.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -41.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 231.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality”
“Great for Christmas crafts with the grandkids”
“good value”
What buyers complain about
“Not good quality”
“Not as thick as they claimed”