christmas paint by numbers for adults
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great190.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 6% kills the launch gate
Price range
Good$4.28–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 452K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
45
Top-5 brand share
39%
Open market
56%
- cviokrdu10%
- LKHMVCA10%
- HEIBAGO7%
- VIGEGU6%
- xackcme6%
- askkqtx5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LKHMVCA Christmas Tree House Bird Paint by Numbers for Adults DIY Winter Paint by Numbers Kits for Adults Beginners Without Frame Acrylic Paint Canvas Painting Kits Art for Home Decor 16x20 Inch
LKHMVCA$8.314.1★12 rev
cviokrdu Christmas Paint by Numbers Kit for Adults - Santa Claus Adult Paint by Number Kits on Canvas DIY Christmas Elk Oil Painting for Gift Home Wall Decor (16x16inch)
cviokrdu$9.744.3★52 rev
askkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch
askkqtx$7.674.4★253 rev
Christmas Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch
cupmod$8.694.6★62 rev
Cat Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch
Canrichshop$10.264.4★357 rev
Newest
by launch date
Axquilon 3 Packs Christmas Framed Paint by Numbers Kit for Adults - Christmas Adult Paint by Number Kits with Easel Easy Adults Paint-by-Number Kits for Gift Home Wall Decor 8x10in
Axquilon$23.3322 rev
xcemhil Deer Paint by Numbers Kit for Adults Deer Painting by Numbers Adult Paint by Number Kits Suitable for Gifts and Interior Decor - 16x20 Inch
xcemhil$11.15179 rev
xackcme Christmas Paint by Numbers for Adults 6 Pack Paint by Number on Canvas Without Frame DIY Xmas Oil Painting for Gift Home Wall Decor (12x16 inch)
xackcme$16.49955 rev
askkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch
askkqtx$7.67253 rev
Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)
xackcme$21.47428 rev
Trending
90-day click momentumAxquilon 3 Packs Christmas Framed Paint by Numbers Kit for Adults - Christmas Adult Paint by Number Kits with Easel Easy Adults Paint-by-Number Kits for Gift Home Wall Decor 8x10in
Axquilon$23.334.2★
Share Young Holiday Paint by Numbers Kit for Adults - DIY Christmas Tree Painting on Canvas 16x20In Frameless Acrylic Paint Set Suitable for Beginners Art for Home Decoration or Gifts
Share Young$16.030.0★
Holiday Paint by Numbers Kit for Adults - DIY Decorated Christmas Tree Painting on Canvas 16x20In Acrylic Paint Set Suitable for Beginners Art for Home Decoration or Gifts
DecorFriday$10.850.0★
NAIMOER Christmas Santa Claus Paint by Numbers Kits for Adults Beginner with Wooden Framed Color by Numbers on Canvas Painting Kits for Adults Easy Paint DIY Acrylic for Home Wall Decor 8X12 Inch
NAIMOER$6.493.9★
HEIBAGO Christmas Tree Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Snow Scene Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8 x 12 Inch
HEIBAGO$8.634.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 42.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“This painting is absolutely beautiful”
“love it so much fun and relaxing”
“Very much worth the price”
“Vibrant colors”
“Exactly as described”
“Christmas gift”
“Easy to use”
“Grip is comfortable”
“Perfect size”
What buyers complain about
“The paint brushes they give you are pretty bad”
“Very small details”
“quickly wore out”
“Not as pictured”
“Cheap Quality”
“Thickness”
“It doesn't work as I expected small details”
“No frame to put on it”
“Uncomfortable with using on my project now”
“Very small print”