christmas napkins for decoupage
Worth a lookShows a thin review moat (146 avg reviews), but a small market ($30K/yr) keeps it on the watch list.
Review moat
Great146.05avg incumbent reviews — the moat a new listing must climb
Growth
Great+103.0%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 6% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Price range
Okay$5.70–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 171K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
71%
Open market
23%
- Generic20%
- IHR Ideal Home Range17%
- European Excellency14%
- CMUSKO11%
- Fullhawl8%
- Mimorou6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Styles Assorted Christmas Napkins for Decoupage - Variety of Winter Bird Designs - Decorative Paper for Beautiful Holiday Crafts - 1 Each 6.5
Generic$13.434.6★321 rev
Mega Bundle of Decoupage Paper Napkins I 40 Various 3-Ply Lunch Napkins I Decorative Paper Napkins for Decoupage Craft Scrapbooking I Junk Journal Supplies (CHRISTMAS MEGA BUNDLE)
European Excellency$19.954.4★34 rev
100 Pcs 12 Days of Christmas Napkins 2 Ply Decoupage Winter Holiday Cocktail Paper Napkin 5 x 5 Inch Partridge French Hens Gold Rings Disposable Hand Towel for Christmas Table Party Supplies(Green)
Mimorou$12.643.8★55 rev
Christmas Tree Napkins-40Pcs Merry Christmas Disposable Paper Napkins Holly Cocktail Napkins for Winter Xmas Party Decorations
CMUSKO$9.554.6★35 rev
Fullhawl 30 Sheets Christmas Decoupage Paper Pack 11.8 x 7.9 Inches Vintage Christmas Pictures Cards Included 3 Sizes Retro Xmas Patterns Santa Vintage Xmas Paper for Craft Scrapbooking Gifts
Fullhawl$12.984.3★51 rev
Newest
by launch date
50 Pcs Christmas Poinsettia Paper Napkins Disposable Holiday Cocktail Napkin with Red Flower Holly Pinecone and Berry Design for Xmas Dinner Winter Birthdays Weddings Seasonal Table Decorations
Tedercle$9.0311 rev
48Pcs Vintage Christmas Napkins -Winter Holiday Retro Forest Snowman Christmas Paper Napkins for Decoupage
CMUSKO$9.2417 rev
100 Pcs 12 Days of Christmas Napkins 2 Ply Decoupage Winter Holiday Cocktail Paper Napkin 5 x 5 Inch Partridge French Hens Gold Rings Disposable Hand Towel for Christmas Table Party Supplies(Red)
Mimorou$11.6755 rev
Gueevin 45 Pack Christmas Vintage Decoupage Napkins 15 Styles Assorted Retro Christmas Decoupage Paper 13 x 13 Inch Victorian Santa Snowman Paper Napkins for Crafts Xmas Dinner Table Decor(Victorian)
Gueevin$16.6184 rev
Gueevin 45 Pack Vintage Winter Decoupage Napkins 15 Styles Assorted Retro Winter Decoupage Paper 13 x 13 Inch Victorian Snowy Snowman Paper Napkins for Crafts Christmas Dinner Wonderland Table Decor
Gueevin$20.6984 rev
Trending
90-day click momentum
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Robin In Winter 20-Count
IHR Ideal Home Range$6.655.0★
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Country Christmas 20-Count
IHR Ideal Home Range$6.175.0★
170 Pcs Christmas Disposable Napkin Papers Snowman White Decorative Table Guest Napkin 2 Ply Merry Christmas Trees Hand Towels for Winter Xmas Holiday Party Lunch Dinner Kitchen Bathroom Supplies
LifeisLuck$18.804.6★
Vintage Christmas Rice Paper 8 x 10.5 (6 Sheets) 6X Decoupage Papers for Collage Mixed Media Card Making & Crafts Decoupage by CRAFT KREATIVELY
Craft Kreatively$15.884.6★
50 Pcs Christmas Poinsettia Paper Napkins Disposable Holiday Cocktail Napkin with Red Flower Holly Pinecone and Berry Design for Xmas Dinner Winter Birthdays Weddings Seasonal Table Decorations
Tedercle$9.034.9★
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +103.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful design”
“Good quality napkins”
“Very pretty”
“Awesome papers”
“They look just as advertised”
“Cute and affordable”
“This fit the bill”
“The ease of use to separate the layers”
“they looked so elegant”
“They are thicker paper so they held up well”
What buyers complain about
“Difficult to fit plastic holders”
“Too small and light in color”
“My hymn prints were blurry and the graphics didn't match the hymn, for instance, Santa Clause on the Hymn Silent Night and Away in a Manger”
“over priced”
“If used for that type of crafts, you have to be really careful because they're really thin and delicate”
“NOT my style”
“NOT for crafting/creating”
“Designs are outdated”
“the design was not as vibrant as I waa hoping for since I planned to create with them”
“The paper felt thinner than even 65lb”