christmas die cuts
Worth a lookShows low returns (1.0%), but a small market ($21K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Review moat
Great200.05avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+57.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$4.22–$18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Market size
Bad$21K$21K/yr · 138K searches
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
48
Top-5 brand share
58%
Open market
37%
- Lapoo22%
- hinana15%
- DIY Scrapbooking Artist7%
- Briartw7%
- Liyijia7%
- Whaline6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Briartw 8pcs/Set Christmas Phrases Cutting Dies for Card Making Carbon Steel Embossing Stencil for DIY Decoration Scrapbooking Greetings Card Invitation Make Gifts for Family and Friends
Briartw$9.494.2★468 rev
Lapoo Metal Cutting Die for Scrapbooking 3D Backgrounds Frame New Cutting Dies DIY Album Card Making Decor Paper Metal Die Cuts Party Wedding Decorations (Santa Claus and The Reindeer 5.5 x 4.3 in)
Lapoo$8.474.7★313 rev
Flower Corner Christmas Cutting Dies Stencils Flower Corner Metal Die Cuts DIY Scrapbooking Artist Metal Cutting Die DIY Paper Craft Frame Dies 3D Stamp Scrapbooking Card Making Photo 6X15.5cm
DIY Scrapbooking Artist$6.214.6★1,464 rev
hinana 3pcs Christmas Bell Metal Die Cuts Christmas Ball Frame Cutting Dies Cut Stencils for DIY Scrapbooking Photo Decorative Embossing Paper Dies for Scrapbooking Card Making
hinana$5.494.8★268 rev
Whaline 16Pcs Christmas Metal Die Cuts Snowflake Snowman Tree Bell Steel Cutting Die Greeting Words Embossing Stencils Templates for DIY Crafts Card Making Scrapbook Photo Album Stamp Decor
Whaline$11.474.3★71 rev
Newest
by launch date
2026 New Metal Cutting Dies and Clear Stamps for DIY Handmade Halloween and Christmas Birthday Greeting Card Album Scrapbooking Embossing Making (M8534-Dies and Stamps)
ASDNJYKNA$11.921 rev
Lapoo Christmas Metal Cutting Die for Scrapbooking 3D Backgrounds Frame Cutting Dies DIY Album Card Making Decor Paper Metal Die Cuts Decorations (Snowman Backgrounds 6 x 4.4 in)
Lapoo$8.5850 rev
Lapoo Words Cutting Die for Scrapbooking - Durable Cut Stencils for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies Party Wedding Decorations (Merry Christmas! 4.4 x 3.7 in)
Lapoo$8.67268 rev
Lapoo Christmas Metal Cutting Die for Scrapbooking 3D Backgrounds Frame New Cutting Dies DIY Album Card Making Decor Paper Metal Die Cuts Party Wedding Decorations (Christmas Bell 3.5 x 2.7 in)
Lapoo$8.8381 rev
Merry Christmas Penguin Die Cuts for Card Making Stamps Cutting Dies for DIY Paper Scrapbooking Crafts Embossing Decorations
Feemkota$8.1442 rev
Trending
90-day click momentum2026 New Metal Cutting Dies and Clear Stamps for DIY Handmade Halloween and Christmas Birthday Greeting Card Album Scrapbooking Embossing Making (M8534-Dies and Stamps)
ASDNJYKNA$11.925.0★
Word Joy Metal Die Cuts Christmas Families Frame Nativity Scenes Festival Cutting Dies Cut Stencils for DIY Photo Decorative Embossing Paper Dies for Scrapbooking Card Making
YXXMCRAFT$6.694.6★
Merry Christmas Squirrel Pine Tree Metal Die Cuts Flower Branch Leaf Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies Card Making
Paleery@FC$5.210.0★
MCPOOX Festivals Metal Cutting Die for Scrapbooking Christmas Cut Stencils for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies Embossing (Furtive Snowman 4 x 3.7 in)
MCPOOX$8.704.6★
Glodecart Christmas Ball Background Dies for Card Making Winter Christmas Reindeer Cutting Die for Scrapbooking Paper Crafting Decor DIY Photo Album Metal Christmas Theme Die Cuts for Card Making
Glodecart$4.223.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“As advertised”
“Love the design”
“Cards will be beautiful”
“the variety is superb”
“Great price”
“it fit nicely”
“Dies worked perfectly for my project”
“This makes a beautiful delicate cut”
“super sturdy”
What buyers complain about
“The dies smaller than I thought”
“Need better quality control”
“Received a incomplete and used stencil”
“Die Not as Pictured”
“they were not easy to get out”
“dont cut clean”
“The bow portion of the frame is missing the part that cuts the hole for the loop”